Electronic Retailer Magazine Debuts LiveEdit Lab

Search Engine Marketing Expert Dana Todd to Speak

SANTA MONICA, Calif., Jan. 15 /PRNewswire-USNewswire/ -- The historic Hotel
Casa Del Mar will serve as the spectacular setting for the inaugural
Electronic Retailer Magazine LiveEdit Lab, January 30th, 2008. Entirely unique
from any other conference or seminar format, the LiveEdit Lab will deliver the
editorial content of Electronic Retailer Magazine in a live, dynamic forum.
Attendees will interact with the editors, columnists and industry thought
leaders that are featured in the pages of each issue and that combine to make
Electronic Retailer the leading publication for the multichannel retailer.

"We have a very active readership, and I often receive calls from readers
asking questions about the magazine and the Electronic Retailing Association
(ERA) that publishes it," says Gina Mullins-Cohen, editorial director and
publisher. "I realized that we needed to create an outlet for our readership.
The LiveEdit Lab puts our readership face-to-face with the editorial they read
in the magazine each month."

January's single-day event will feature a presentation by Dana Todd,
co-founder of SiteLab International and board member of SEMPO. Todd is one of
the industry's foremost experts on search engine marketing and renowned as a
passionate and candid speaker. Other speakers include Jim Sterne, Scott Allen
and Daniel Wright, representing some of the keenest minds in online marketing,
social media and mobile commerce, respectively. Additional topic areas include
e-mail marketing, online video, web analytics and the integration of online
and offline marketing initiatives.

All attendees are invited to the ERA networking reception immediately
following the day's events. In addition, the first 50 registrants will be
guaranteed one-on-one sessions with any of the speakers. The cost of
registration is $595, but those registering before January 15th will receive
$100 off. ERA members' price is $395.

WHO: Dana Todd, Jim Sterne, Scott Allen and Daniel Wright

WHAT: Electronic Retailer Magazine's LiveEdit Lab Premier

WHEN: January 30, 2008

WHERE: Hotel Casa Del Mar

Santa Monica, CA

9:00 a.m. - 4:00 p.m.

To register or for more information, please contact Ruth Wheeler at (949)
459-0495 or at rwheeler@retailing.org or visit
http://www.electronicretailermag.com/liveedit.

SOURCE Electronic Retailing Association

Lauren Meley, +1-301-913-0010, ext. 127, lauren@enten.com, for the Electronic
Retailing Association