Bennigan's Unleashes a Leprechaun on MySpace

Tue Jan 15, 2008 5:06pm EST

* Reuters is not responsible for the content in this press release.

MySpace Invites You to Meet Fergus Dargle, Bennigan's Number One
                                  Fan
PLANO, Texas--(Business Wire)--Who knew leprechauns loved nunchucks and breakdancing? That's the
word according to Fergus Dargle, a Bennigan's leprechaun that just
launched his own MySpace website (myspace.com/bennigansleprechaun).

   Fergus' page invites MySpace users to download IM icons, St.
Patrick's Day countdown widgets, screensavers, wallpaper and for those
not lucky enough to be born Irish, a Lepregram.

   "Lepregrams are a way to create your own inner leprechaun," said
Flynn Dekker, senior vice president of marketing for Metromedia
Restaurant Group (MRG). The Lepregram allows members to download their
photos onto the body of a leprechaun. Each Lepregram is customized
with its own backdrop, music and message that can be sent to friends.
Senders then receive email incentives for Bennigan's.

   "This is an opportunity for Bennigan's guests to engage with the
brand in a fun, playful way," said Dekker. "Using games, videos,
customized lepregrams and downloads customers can really bring Fergus
into their lives."

   The site also invites users to register for a trip to Ireland and
MySpace members that have Fergus' in their top eight friends can win
the chance to eat free at Bennigan's.

   About Bennigan's Grill & Tavern

   Since 1976, Bennigan's has been offering customers a diverse food
and drink menu with an Irish influence in a classic grill & tavern
setting. Headquartered in Plano, Texas, Bennigan's has over 310
locations in 10 countries, and is owned by Metromedia Restaurant Group
(MRG), one of the world's leading multi-concept table-service
restaurant groups. Other MRG concepts include Steak and Ale, Ponderosa
Steakhouse, Bonanza Steakhouse and The Plano Tavern. Additional
information on Bennigan's is available at www.bennigans.com.

Bennigan's Grill & Tavern
Flynn Dekker, 972-588-5104
fdekker@metrogroup.com
or
BizCom Associates
Leah Templeton, 972-728-1449
leah@bizcompr.com

Copyright Business Wire 2008
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.