Bennigan's Unleashes a Leprechaun on MySpace
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MySpace Invites You to Meet Fergus Dargle, Bennigan's Number One Fan PLANO, Texas--(Business Wire)--Who knew leprechauns loved nunchucks and breakdancing? That's the word according to Fergus Dargle, a Bennigan's leprechaun that just launched his own MySpace website (myspace.com/bennigansleprechaun). Fergus' page invites MySpace users to download IM icons, St. Patrick's Day countdown widgets, screensavers, wallpaper and for those not lucky enough to be born Irish, a Lepregram. "Lepregrams are a way to create your own inner leprechaun," said Flynn Dekker, senior vice president of marketing for Metromedia Restaurant Group (MRG). The Lepregram allows members to download their photos onto the body of a leprechaun. Each Lepregram is customized with its own backdrop, music and message that can be sent to friends. Senders then receive email incentives for Bennigan's. "This is an opportunity for Bennigan's guests to engage with the brand in a fun, playful way," said Dekker. "Using games, videos, customized lepregrams and downloads customers can really bring Fergus into their lives." The site also invites users to register for a trip to Ireland and MySpace members that have Fergus' in their top eight friends can win the chance to eat free at Bennigan's. About Bennigan's Grill & Tavern Since 1976, Bennigan's has been offering customers a diverse food and drink menu with an Irish influence in a classic grill & tavern setting. Headquartered in Plano, Texas, Bennigan's has over 310 locations in 10 countries, and is owned by Metromedia Restaurant Group (MRG), one of the world's leading multi-concept table-service restaurant groups. Other MRG concepts include Steak and Ale, Ponderosa Steakhouse, Bonanza Steakhouse and The Plano Tavern. Additional information on Bennigan's is available at www.bennigans.com. Bennigan's Grill & Tavern Flynn Dekker, 972-588-5104 firstname.lastname@example.org or BizCom Associates Leah Templeton, 972-728-1449 email@example.com Copyright Business Wire 2008