Natural Skin Care May Be a Better Option Than Cosmeceuticals

BEVERLY HILLS, CA, Jan 15 (MARKET WIRE) --
According to the Skin Care Special Health Report from the Harvard Medical
School there has been significant progress in treating aging skin and skin
disorders and effective techniques that rejuvenate the skin are rapidly
entering the market. Cosmeceuticals -- internal and topical skin care
products that either contain drugs or create the allegedly beneficial effects of
drugs -- is just one way pharmaceutical companies are jumping on the bandwagon
of the
billion dollar-a-year skin care market.

Cosmeceuticals are largely aimed at the anti-aging market. Women are
encouraged to start slowing the aging process early and many women in
theirearly twenties are already spending vast amounts of money to make sure
theystill look good at 60.

However, it is a case of 'buyer beware' when purchasing a skin care
productthat holds out the promise of younger-looking skin. Consumer Reports
published
results last year demonstrating that there's no correlation between the price of
a
product and its effectiveness. And of the nine creams tested, not one of them
was "noticeably effective" in reducing wrinkles.

Many doctors are reluctant to recommend untested cosmeceutical products
andmanufacturers tend to rely heavily on celebrity endorsement rather than
science to boost sales. One recent skin care product that is the result of
high-tech research and new ingredients and is backed by science and
recommended by doctors, is 21st Century's shielding lotion Skin MD
Natural.It's a safe and effective breakthrough in natural skin care technology
that may be
just what consumers are looking for.

"There are many different factors that age the skin. One of those factors is
environmental pollution, such as air pollution or water pollution, where the
chemicals interact with our skin, causing abnormalities in our cells," said Dr.
Lisa Benest, a board certified dermatologist practicing in Burbank,
California. "There are thousands of skin irritants in our environment that
weren't around just decades ago. If we use a shielding lotion in our skin care
routine to prevent exposure to those environmental chemicals we can keep our
skin cells
looking stronger, healthier and younger for a longer period of time."

As the thousands of chemical-based skin care products and medications on the
market have failed to heal our skin problems -- eczema, for example,
increased from one in fifty to about one in five of the population during the
last
century -- or provide the fountain of youth, it appears that healing ourselves
with natural skin care products, instead of pharmaceuticals or cosmeceuticals,
may be our best option.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=665215

Contact:
Pete Grimaldi
21st Century Formulations
info@skinmdnatural.com
9663 Santa Monica Blvd., Suite 860
Beverly Hills, CA 90210
800.540.4790

Copyright 2008, Market Wire, All rights reserved.

-0-