LATV Names Luca Bentivoglio Vice President of Programming

Wed Jan 16, 2008 8:30am EST

* Reuters is not responsible for the content in this press release.

Seasoned Programming Executive to Lead Entertainment and Music Programming
Division

LOS ANGELES, Jan. 16 /PRNewswire/ -- LATV, the nation's first bilingual
music/entertainment network distributed via digital multicast, announced today
that it had tapped long-time industry programming executive Luca Bentivoglio
as vice president, programming for LATV.  In his new position, Mr. Bentivoglio
will report to President Danny Crowe and will be responsible for all LATV
content and program scheduling.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080116/LAW068)
    "Luca has experience at every level of programming and production.  He's
produced shows, developed programs and programmed networks -- you name it,
he's done it and done it well," said Mr. Crowe.  "He brings to LATV a breadth
of experience, knowledge and talent that will enhance our network as we
continue with our national rollout.  We're very happy to have Luca working
with us."
    Prior to joining LATV, Mr. Bentivoglio was president of the international
division of Educational Adventures where he developed Latino themes and
marketing strategies for The Danger Rangers, an animated children's series on
PBS.  Formerly, he was the executive director for Latino Public Broadcasting.
There, Mr. Bentivoglio managed the non-profit organization that funds the
development and production of Latino programming for PBS and created the
award-winning Voces series.
    Previously, Mr. Bentivoglio was the general manager for The Warner Channel
in Venezuela where he supervised operations, marketing, programming and
affiliate sales, helping it to become the number-one family channel in the
region.  Prior to his tenure in Latin America, Mr. Bentivoglio was VP,
Programming and Production for Telemundo Network where he raised prime-time
ratings by more than 100 percent.
    For nearly 10 years, Mr. Bentivoglio helmed Luca Bentivoglio Productions,
the largest Hispanic production company in the U.S., providing multiple
long-running series to both Univision and Telemundo, creating award-winning
programs and producing feature films.
Mr. Bentivoglio began his career at WJNU in New Jersey, collaborating on
the U.S. launch of the musical group Menudo.  He then became VP, Marketing and
Promotions at Univision Network in New York, creating the network's first
marketing and promotions department.
    About LATV:
    Headquartered in Los Angeles, LATV is the nation's first bilingual
entertainment/music network distributed via digital multicast.  A pioneer in
bicultural youth broadcasting, LATV has been in the Los Angeles market since
2001 and launched nationally on April 23, 2007.  Post-Newsweek Stations, Inc.
is an investor in the national network and has a minority ownership interest
in the Company as well as a seat on its Board of Directors.  Targeting the
18- to 34-year-old Latino, LATV's programming bouquet offers a range of
content that includes multi-genre music, lifestyle and entertainment.  The
network is ad-supported and offers an array of programming that is original
and exclusive.  For more information, visit LATV online at
http://www.latv.com.
     For more information about LATV, please contact:
     Maite Saralegui
     maite_saralegui@yahoo.com
     323.650.2236

SOURCE  LATV

Maite Saralegui of LATV, +1-323-650-2236, maite_saralegui@yahoo.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.