Health Benefits Direct and Access Plans USA Announce Launch of Insurint Platform...

Health Benefits Direct and Access Plans USA Announce Launch of Insurint Platform
With AHCP, a Leading U.S. Health Insurance Agency for Independent Agents

RADNOR, Pa. and IRVING, Texas, Jan. 17, 2008 (PRIME NEWSWIRE) -- Health Benefits
Direct Corporation (OTCBB:HBDT) and Access Plans USA, Inc. (Nasdaq:AUSA) today
announced a two-year agreement between their respective subsidiaries, Insurint
Corporation and America's Health Care/Rx Plan Agency, Inc. ("AHCP"). Under this
agreement, Insurint Corporation will make available its software-as-a-service
(SaaS) Insurint quoting technology platform to AHCP agents who enroll in the
program.

Insurint Corporation is a wholly owned subsidiary of Health Benefits Direct
Corporation, a leading technology innovator in the direct marketing and
distribution of a wide range of health and life insurance and related products
for individuals and families. AHCP, a subsidiary of Access Plans, is one of the
nation's leading independent health insurance agencies. AHCP's agent network
submitted $65,000,000 in new annualized major medical premium in 2007.

Insurint is a proprietary, professional-grade, web-based agent portal that
aggregates real-time quotes and underwriting information from multiple
highly-rated carriers of health and life insurance and related products. Unlike
existing health insurance quote engines, Insurint also enables an agent to input
responses to a set of questions about the health of proposed insureds to place
an insurance policy faster and more accurately. In addition, Insurint offers a
suite of sales tools that agents can use to increase their overall sales
production.

The parties anticipate the launch of the Insurint platform offering to AHCP's
sales agents will occur during the second calendar quarter of 2008. Insurint
will provide AHCP agents who enroll in the program with a platform and a work
flow engine that spans the full range of health care products, from major
medical insurance, to hospital insurance plans, to guaranteed issue limited
benefit plans, as well as supplemental life and health products. In addition,
AHCP will provide back-office support for its agents utilizing the system and
will work to recruit additional agents to the Insurint platform.

"We welcome America's Health Care/RX Plan Agency as Insurint's first partner,"
said Health Benefits Direct Chairman and Chief Executive Officer Alvin H.
Clemens. "Insurint's portal enables agents to view and share detailed
comparisons of multiple types of products, policy brochures and other useful
information instantly. This results in a highly competitive
application-processing platform for both agents and consumers."

"Our new relationship with Insurint Corporation brings tremendous opportunities
to our organization," said Ian R. Stuart, President and CEO of Access Plans. "We
have established AHCP as the marketing organization of choice for health
insurance agents who want to be at the leading edge of technology and sales
efficiency. Insurint is the next generation of premier marketing tools and
represents AHCP's continued commitment to innovation."

Michael K. Owens, Jr., President of AHCP, said, "Our utilization of Insurint
puts AHCP's agents at the front of the pack. Agents will have access to
web-based technology for a number of functions including quoting premiums and
submitting insurance applications. AHCP also will continue to provide its agents
with competitive commission advances and lead credit programs together with
premier agency support services and sales conventions for top producers. With
the added flexibility of the Insurint platform, our agents will be able to
provide better service and offer more coverage options to their clients and
generate sales more efficiently."

"AHCP agents will be better able to target the 47 million uninsured Americans,
which represent an especially attractive market to our company, as Access Plans'
other subsidiaries develop and distribute health programs specifically for this
market," added Owens.

About Health Benefits Direct Corporation

Health Benefits Direct Corporation is a technologically innovative contact
center based insurance agency that operates an interactive online marketplace
enabling consumers to shop for, compare, and apply for health and life insurance
and related products for individuals and families. Its streamlined Quick-to-Call
sales platform, supported by proprietary online technology, dialing applications
and tele-application voice signature process, promotes efficiency for consumers
purchasing and carriers underwriting insurance products. Through its subsidiary,
Insurint Corporation, Health Benefits Direct provides a proprietary,
professional-grade, web-based agent quote engine portal that aggregates accurate
real-time quotes from multiple highly-rated carriers of health and life
insurance and related products. Insurint's user-friendly platform enables agents
to view and share with proposed insureds detailed comparisons of multiple
products, policy brochures and other useful information instantly, resulting in
highly competitive application processing platform for agents and consumers.
www.healthbenefitsdirect.com

About Access Plans USA

Access Plans USA provides access to affordable healthcare to individuals and
families. Our health insurance products and our non-insurance healthcare
discount programs are designed as affordable solutions for the growing number of
uninsured and underinsured seeking a way to address rising healthcare costs. We
also offer third party claims administration, provider network management, and
utilization management services to employers and groups that choose to utilize
partially self funded strategies to finance their benefit programs. We are
committed to assuring that our clients have access to the healthcare that they
need at prices they can afford. For more information on Access Plans USA, Inc.
please visit www.accessplansusa.com

America's Health Care/Rx Plan Agency, Inc. (AHCP) is an independent national
marketing organization specializing in distributing economically-priced group
medical plans for individuals and small employers. AHCP's objective is to
provide products that are easy to understand and that meet the health insurance
needs of individuals and families at affordable prices. For agents who join its
program, AHCP provides a unique support system with quick and quality service.
AHCP features "webtronic" business processing -- allowing agents to increase
their efficiency and enhance the service they provide to their clients. For more
information on AHCP, please visit www.ameri-choice.com.

Safe Harbor Statement for Health Benefits Direct Corporation

In addition to historical facts or statements of current condition, this press
release contains forward-looking statements within the meaning of the "Safe
Harbor" provisions of The Private Securities Litigation Reform Act of 1995,
including statements regarding the effect of the agreement to offer the Insurint
platform to AHCP's agents or the anticipated launch date of this offering to
AHCP agents. Forward-looking statements provide Health Benefits Direct's current
expectations or forecasts of future events. Moreover, Health Benefits Direct
cautions readers that forward-looking statements are subject to certain risks
and uncertainties, which could cause actual results to differ materially and
which are identified from time to time in Health Benefits Direct's reports filed
with the U.S. Securities and Exchange Commission. Given these risks and
uncertainties, any or all of these forward-looking statements may prove to be
incorrect. Therefore, you should not rely on any such factors or forward-looking
statements. Health Benefits Direct undertakes no obligation to update publicly
any forward-looking statement.

Safe Harbor Statement for Access Plans USA

Certain statements included in this news release constitute "forward-looking
statements" within the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as amended.
Certain, but not necessarily all, of such forward-looking statements can be
identified by the use of forward-looking terminology such as "anticipate,"
"believes," "expects," "may," "will," or "should," or other variations thereon,
and by discussions of strategies that involve risks and uncertainties. Access
Plans USA, Inc.'s actual results or industry results may be materially different
from any future results expressed or implied by such forward-looking statements.
Factors that could cause actual results to differ materially include those set
forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the
year ended December 31, 2006 and each of the Quarterly Reports on Form 10-Q
filed since such date. Access Plans USA undertakes no obligation to update any
forward-looking statements or to make any other forward-looking statement,
whether as a result of new information, future events, or otherwise.

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CONTACT: The Piacente Group
Brandi Piacente
212-481-2050
brandi@thepiacentegroup.com

Access Plans USA, Inc.
Nancy Zalud, Vice President, Communications
972-915-3218
nzalud@accessplansusa.com