Widget Ads: Online Advertising Getting Smarter

WidgetBucks Offers Ad Widgets That Adjust Display and Ad Model on
the Fly to Optimize Publisher Revenue
SEATTLE--(Business Wire)--Online display advertising is about to get a whole lot smarter --
and easier for publishers to manage. WidgetBucks
(http://widgetbucks.com), one of the Internet's fastest growing ad
networks, is currently offering and testing widgets that dynamically
adjusts their display and ad model type to deliver the highest yield
for publishers and reduce their ad serving decisions.

According to a JPMorgan report released earlier this month, online
display advertising is expected to jump 20 percent to $8.6 billion
this year, and WidgetBucks' proprietary ad widget technology gives
publishers increased ability to tap into that boom.

For instance, one "smart" ad widget is YieldSense(TM), a
contextual, pay-per-click (PPC) unit that displays the highest
yielding product categories and ad creative based on a revenue score
that is automatically generated from past performance. Several
WidgetBucks' top publishers -- members of its Customer Council -- are
beta testing YieldSense technology, which will be widely available in
February.

Today, more than 40,000 WidgetBucks global publishers are using
another self-optimizing widget that delivers either a PPC or
cost-per-thousand impressions (CPM) ad, depending on the geographic
location of the site visitor. For example, users viewing the site in
Seattle see a PPC ad widget, while users in Singapore see a CPM ad.

Later this month, WidgetBucks also begins pre-roll advertising
that appears momentarily before its shopping widget, giving brands the
ability to market within specific product categories, such as
electronics, video games and computers.

"WidgetBucks has impressed us with its innovation, scalability and
smart-ad technology, and YieldSense is another example of how they
continue to provide revenue opportunity for Web publishers," said Dan
Nichols, president of AdMedian, which is testing YieldSense.

"While 2007 was the Year of the Widget, we see 2008 as the Year of
the Ad Widget," said Matt Hulett, CEO and president of Mpire, the
company behind WidgetBucks. "With ad serving decisions becoming
increasingly complex, our single strand of JavaScript does all the
heavy lifting to help publishers hold a higher standard than that
being offered by traditional ad networks today."

About WidgetBucks

WidgetBucks is a global, award-winning ad network of shopping
widgets that helps publishers, bloggers and affiliates make money
through online advertising. Featuring contextual ad widgets that track
the online buying trends of 100 million shoppers, WidgetBucks served
more than one billion ad impressions in its first three months, making
it one of, if not, the fastest growing ad network on the Internet
today. WidgetBucks was recently honored as the People's Choice in
Mashable's Open Web Awards, applications and widgets category.
http://widgetbucks.com

About Mpire

Seattle-based Mpire is an award-winning meta-shopping service that
brings together thousands of online stores and marketplaces, such as
eBay, Amazon, Shopping.com, Target, WalMart and Gap. Along with
WidgetBucks -- the company's affiliate marketing service -- Mpire's
universal shopping experience combines proprietary pricing analysis
for both new and used items, coupons and reviews, as well as
distributed shopping features such as the Mpire Plug-in,
shopping-trend widgets and Web service APIs. Founded in 2005, Mpire is
backed by Ignition Partners and former eBay executive Richard Rock.

Related Links

Press Room/Photos:
http://www.mpire.com/corporate/aboutPressroom.html

WidgetBucks blog: http://widgetbucks.blogspot.com

Technorati tags: Mpire.com WidgetBucks online+advertising widgets
ad networks blogging+money

Mpire Corporation
Dean Jutilla, 928-284-3100
dean@mpire.com

Copyright Business Wire 2008