New Skin Care in Hong Kong Report Offers a Comprehensive Guide to the Size and Shape...

New Skin Care in Hong Kong Report Offers a Comprehensive Guide to the Size and Shape of the Market at a National Level

DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c79997) has announced the
addition of "Skin Care in Hong Kong" to their offering.

Euromonitor's Skin Care in Hong Kong report offers a comprehensive
guide to the size and shape of the market at a national level. It
provides the latest retail sales data (2001-2006), allowing you to
identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key
factors influencing the market - be they new product developments,
distribution or pricing issues. Forecasts to 2011 illustrate how the
market is set to change.

Product coverage: facial moisturisers, nourishers/anti-agers,
facial cleansers, toners, face masks, lip moisturisers.

Data coverage: market sizes (historic and forecasts), company
shares and brand shares.

Why buy this report?

- Get a detailed picture of the skin care industry;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major
players and leading brands ;

- Use five-year forecasts to assess how the market is predicted to
develop

With a network of over 600 analysts worldwide, we have the unique
capability to develop reliable information resources to help drive
informed strategic planning.

EXECUTIVE SUMMARY

Good Performance With Contribution From Mainland Chinese Tourists

The overall cosmetics and toiletries market in Hong Kong saw a
notable performance over the review period, underpinned by demand not
only among local consumers in Hong Kong, but also visitors from
Mainland China. Such visitors allocate a considerable portion of their
travel budget to shopping, and typically rank cosmetics and toiletries
high on the shopping list. Such consumers state that high confidence
in the quality of the goods sold in Hong Kong, and the wide variety of
brands and products compared with Mainland China, are the factors that
most appeal.

Product Launches Emphasise Product Ingredients Or Technological
Advances

Manufacturers are increasingly stressing specific ingredients or
technological advances in formulation, to ensure an improved effect or
longer-lasting functions. Moreover, some technologies, such as the
water pump technology used by Laneige and Surgiceutical of Erno Laszlo
are patented, to differentiate the products from competing offerings.

Industry Led by International Brands

Most companies in the cosmetics and toiletries industry are
multinational players. International brands such as Lancome, L'Oreal
Paris, Olay, Estee Lauder, Clinique, Shiseido, Revlon and Max Factor
play an important role in the market. Their brands and images are well
recognised and predominate in the premium segment, making it difficult
for new brands to enter. For new brands such as Skinfood enter to the
Hong Kong market, they have to focus on increasing consumer awareness.
Word-of-mouth recommendations are particularly important, and achieved
through activities such as distribution of free samples to potential
customers.

Distribution Increasing Through Pharmacies/drugstores

The major distribution channels for cosmetics and toiletries at
the end of the review period remained specialists, department stores,
supermarkets and pharmacies. A significant increase in retail value
sales was evident in the pharmacies/drugstores channel, underpinned by
the strong network coverage of Watson's and Mannings. Their outlets
provide a wide range of cosmetics and toiletries, with some offering
premium skin care brands via counters, such as SK-II, Clinique,
Christian Dior, further increasing the product range.

More New Players and Increased Competition

More new players are expected to join the Hong Kong cosmetics and
toiletries market in coming years, not only due to the booming
financial environment, but also the high acceptance among consumers in
Hong Kong of new products and concepts. Moreover, Hong Kong is
recognised as the good choice to be a pilot market for companies
wishing to expand their presence in the Asia-Pacific region.

Companies mentioned:

- Water Oasis Group Ltd

- Mentholatum (Asia-Pacific) Ltd

- DHC Hong Kong Limited

- AmorePacific (HK) Co Ltd

- Fancl Corporation

For more information visit
http://www.researchandmarkets.com/reports/c79997.

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008