Zannel Sponsors Fresh Trax After-Party During Winter X Games; Takes All the Action...

Zannel Sponsors Fresh Trax After-Party During Winter X Games; Takes All the Action Mobile With Instant Updates and Sweepstakes

Zannel Brings Action Sports Adrenaline Directly to Fans' Mobile
Phones
SAN FRANCISCO--(Business Wire)--Zannel (zannel.com), the mobile industry's first Instant Media
Messaging(TM) service allowing people to instantly update their
friends and start real-time conversations by sharing multi-media
updates from mobile phones, is bringing ice-cold action sports from
Aspen live to a mobile phone near you. Partnering with Fresh Trax to
throw the ultimate winter bash, Zannel will keep fans tapped into all
the happenings by enabling action sports athletes and celebrity guests
in attendance to instantly share mobile videos and pictures from the
party and sports scene on the slopes.

"Zannel encourages users to instantly capture and share the
excitement from wherever they are, and what's more exciting than the
Winter X Games?" said Adam Zbar, CEO, Zannel. "Fans who can't make it
to Aspen can get one step closer to the games by followings all the
action on the channel using their mobile phones or PC."

The Zannel-sponsored Fresh Trax party will be held on January 25,
in Aspen, Colo.'s most exclusive entertainment venue, Hotel Jerome. It
will be attended by the biggest names in action sports and will
feature performances by North Coast Underground and celebrity DJs,
including DJ Rocky Rock. Zannel will be on site distributing branded
cards and promotional materials to encourage users to share their X
Games and Fresh Trax party happenings on Zannel.

Zannel will also be running a sweepstakes to give their users even
more incentive to check out the action on their mobile phones. Those
extreme fans who "friend, follow, or comment" on the Zannel Channel
(found at zannel.com/wx) from January 24 - 27, will be automatically
entered to win a Bikeboard, the latest in extreme sports gear.

In addition, all fans can test out Zannel's new Facebook
application, allowing media updates to be instantly posted to their
Zannel and Facebook profiles at the same time.

About Zannel, Inc.

Zannel is the mobile industry's first Instant Media Messaging(TM)
service, allowing people to instantly update their friends and start
real time conversations by sending video, picture and text updates
from their mobile phones. Within Zannel's mobile network, users can
also follow friends, meet new friends, and watch videos on mobile and
the web. Founded by the team who built the largest mobile media
platform in North America, Zannel is backed by U.S. Venture Partners
and Palomar Ventures and is based in San Francisco, California.

CarryOn Communication for Zannel
David Miller, 323-988-4689
davidm@carryonpr.com
Stephanie Nordstrom, 323-317-9853
stephanien@carryonpr.com

Copyright Business Wire 2008