BrightDoor Announces Major Software Release
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Bright*Base to Build on Industry-Acclaimed Integrated Real Estate
Solution
CARY, N.C.--(Business Wire)--BrightDoor Systems, creator of the real estate industry's only
integrated customer experience management and presentation solution,
announces a major release of their lead and content management tool,
Bright*Base (formerly BrightDoor On*Demand).
With features that won accolades from BrightDoor's current clients
and the industry at large, Bright*Base advances these capabilities
while addressing the most often heard desires and feature requests.
The result is a platform designed for ease of use and scalability.
"The name change to Bright*Base is designed to clarify the focus
of the tool as the centerpiece of the entire BrightDoor platform",
states Michael Worthington, CMO of BrightDoor. "Bright*Base is even
more sales agent friendly. It's a direct response to the needs of
sales agents and managers."
"The market expressed an enormous need for these tools, and
Bright*Base in particular. They've been so receptive to the original
On*Demand that we made expanding that portion of our offering the
priority for 2008" said Deven Spear, CEO. "BrightDoor changed the game
for real estate presentation, now we're reinventing the management and
administrative process."
New features include "widgets" that summarize key information, a
reporting engine with multiple export options, a dedicated Activities
tab that provides a quick way to organize and complete tasks, and
synchronization with Microsoft Exchange/Outlook.
BrightDoor will release Bright*Base to new customers this spring
while existing customers are scheduled for migration during the
calendar year.
Experience these revolutionary real estate sales tools as
BrightDoor exhibits at a range of events throughout the U.S. in 2008
including Amenity Communities Excellence in Selling (ACES) in
Jacksonville FL, the Craig Lawn Resort & Golf Communities conference
in Laguna Beach CA, the ULI (Urban Land Institute) Second Home and
Golf Course Communities conference in Phoenix AZ, and the
International Builder's Show in Orlando FL.
About BrightDoor Systems
Founded in 2005, in Cary, North Carolina, BrightDoor has created
the first integrated customer experience management software platform
specifically for the real estate industry. This suite of on-demand
presentation and relationship management solutions reaches beyond
customer relationship management (CRM) software to generate leads
24/7, automatically acquire customer intelligence, manage online
information exchange, fully personalize customer communications and
marketing materials, and accelerate sales. For more information,
please visit www.brightdoor.com.
BrightDoor Systems
David Johnston, 919-678-9940, ext. 232
marketing@brightdoor.com
Copyright Business Wire 2008
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