``Dancing at the Mardi Gras with Mardi Gras Wines'': Celebrating Mardi Gras all year-long...

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Tue Jan 22, 2008 7:00am EST

IRVINE, Calif.--(Business Wire)--Mardi Gras Wine will be touching thousands who have a heartfelt
feeling for the people of New Orleans. The devastation brought upon
the Gulf Coast calls out to everyone to remember the spirit and
celebration of Mardi Gras.

   During this season of Mardi Gras, many have reaffirmed their
tenacity to rebuild the Gulf Coast, one nail, one dollar, one
prayer...multiplied by the millions. As part of this worldwide
calling, Mardi Gras Wines have been exceptionally crafted to honor the
spirit, the laughter, and the music of the people.

   Mardi Gras Wine is a commercial suite of quality wines that the
consumer can enjoy all year long at a very affordable price point. "We
have captured the spirit of Mardi Gras in every bottle of our
California Chardonnay and Merlot wine," states Diane Svehlak,
President of Access Beverage.

   A portion of the proceeds from every bottle of Mardi Gras Wine
goes towards rebuilding homes and businesses in the Gulf Coast through
selected aid organizations.

   The visual impact of the label, "Dancing at the Mardi Gras," by
Ulrike Martin, generates an emotional bond with the consumer before
the bottle ever leaves the shelf. Mardi Gras Wine labels illustrate
the Mardi Gras High Priestess with the aid of her magic beads blowing
the hurricanes away from the Gulf Coast as the Royal Jester guides her
to Carnival.

   Though New Orleans and Mobile share many firsts in the celebration
of Mardi Gras, millions of people in the Southeastern United States
enjoy Mardi Gras in their own cities. To honor their undying spirit
during this difficult recovery, Access Beverage is proud to introduce
their flagship brand, Mardi Gras Wines, in Louisiana, Alabama, Nevada,
Florida, and Texas beginning January, 2008. Delivery to the rest of
the US market will soon follow.

   Celebrate with us "To life, laughter, and the spirit of Mardi
Gras."

   Access Beverage, Inc. - DBA Mardi Gras Wine- is the Orange County
based beverage-marketing company that specializes in brand ownership,
private label and the licensing and branding of premium wines,
spirits, and related products. Its business platform is grounded on
fresh ideas backed by seasoned management. Access Beverage, Inc.
949.552.3334 www.mardigraswines.com

Access Beverage, Inc.
Nancy Marriott: Media Relations
949-552-3334
nancy@accessbeverage.com

Copyright Business Wire 2008
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