BigMachines Customer Spectra Logic Featured in Sales Effectiveness Report by Aberdeen...

BigMachines Customer Spectra Logic Featured in Sales Effectiveness Report by Aberdeen Research

CHICAGO & SAN MATEO, Calif.--(Business Wire)--BigMachines, Inc., a leading provider of web-based configurator,
quote, and proposal selling tools, today announced that Spectra Logic,
a leader in data archive and backup solutions, recently discussed
their successful BigMachines deployment in a report on "Sales
Effectiveness - Leveraging Content to Close Deals" by Aberdeen
Research (Gretchen Duhaime, December 2008).

BigMachines' Lean Front-End(R) (LFE) solution helps leading
companies in the high technology, industrial equipment, healthcare,
and software/services markets empower their sales teams and channels.

At Spectra Logic, both internal employees and resellers login to
the software online to generate quotes, and are confident that the
product list and pricing is up-to-date. "In the past, if sales reps
wanted to generate a quote for a new product, they had to involve
product management and manufacturing to manually draft and approve the
documents. BigMachines has eliminated the manual, off-line process-
and we can add new products to our system quickly and easily," notes
Jeff Braunstein, Web Marketing Manager.

Aberdeen's report identifies several differentiators in sales
processes and technology utilized by Best-in-Class companies, which
enable their sales organizations to spend more time selling. "Besides
ensuring consistency, automating access to marketing content saves
sales time," explains Gretchen Duhaime, a research analyst at
Aberdeen. "If sales does not have collateral readily available, they
are burdened to create it themselves or work with marketing to draft
it, which either takes sales representatives out of the field or adds
to their support staff workload." In line with this strategy,
BigMachines LFE is an intuitive system with a unique web services
architecture which empowers both direct sales teams and external sales
channels to quickly produce accurate quotes and professional sales
proposals, with full integration to leading CRM and ERP systems.

According to CEO Godard Abel, "We are delighted that Spectra Logic
is seeing success with their deployment and capturing return on their
investment in BigMachines. The success of our growing customer
community and our recognition by the marketplace- proven by our rapid
growth into new markets, growing technology and services partnerships,
and continued product development- will help us deliver increasing
value to our customers."

About Spectra Logic Corporation

Spectra Logic is the leading innovator in data archive and backup.
We help customers all over the world protect data with power-efficient
products that let users reduce risk, lower cost and save time. Spectra
Logic's archive and backup products are designed specifically for
secondary storage needs and are compatible with every major tape and
disk format. Spectra products provide integrated library, encryption,
and key management options through the intuitive BlueScale 10
interface. Spectra's green tape libraries and disk products use far
less power than other comparable products. The company's tape, disk
and encryption solutions are designed to evolve over time. Spectra
products are an excellent investment for IT managers who project
growth and plan for years into the future. Since Spectra Logic was
founded in 1979, the company has introduced innovative,
industry-leading products including: Archive and Backup Servers
(nTier-2007); hardware-based, VTL encryption with compression
(RXT-2006); hardware-based, library-enabled encryption with
compression (BlueScale Encryption-2005); and integrated tape and disk
in a single library (Spectra T950 with RXT-2004). Spectra Logic is
changing the world of storage. Visit www.SpectraLogic.com for more
information.

About BigMachines, Inc. and BigMachines AG

BigMachines, Inc. incorporated in 2000, provides on-demand
configurator, quoting, and proposal software that helps leading
companies empower their sales teams and channels. BigMachines Lean
Front-End(R) (LFE) solution digitizes tribal knowledge and streamlines
configuration, pricing, quoting, proposal generation, and order
management. BigMachines provides extensive reporting capabilities to
analyze sales activities and easily integrates to existing ERP, CAD,
and CRM systems including those from Salesforce.com, Siebel CRM
On-Demand, Oracle and SAP. BigMachines rapidly growing customer base
includes global leaders such as Kodak GCG, Siemens, Ingersoll Rand,
NTT Communications, as well as innovative growth companies such as
ShoreTel and Aruba Networks. Visit www.bigmachines.com.

Big Machines, Inc.
Greg Swender
(847) 572-0300
inquiry@bigmachines.com
www.bigmachines.com
or
Outlook Marketing Services, Inc.
Jodi Perkins (Media)
847-279-0882
jodi@outlookmarketingsrv.com

Copyright Business Wire 2008