LiveWorld Announces Selection by Scientific American to Provide Enhanced Community...

LiveWorld Announces Selection by Scientific American to Provide Enhanced Community Features

NEW YORK & SAN JOSE, Calif. & LONDON--(Business Wire)--Scientific American (www.SciAm.com) has selected LiveWorld, Inc.
(OTCBB:LVWD) (www.liveworld.com), a leading social networking agency,
as provider of its enhanced community features launched in November at
http://science-community.sciam.com.

Known for its leadership in providing innovative thinking,
Scientific American's new social networking tools blend world-class
thinking from experts around the world with the ideas and voices of
SciAm.com's active site visitors.

The new features include profiles, expanded blogs, user-generated
videos and photos, social bookmarking and a community calendar.

About Scientific American

Scientific American is the world's leading source and authority
for science and technology information. Since 1845, Scientific
American's magazines have chronicled the world's major science and
technology innovations and discoveries. Published in 19 foreign
language editions with a total circulation of more than 1 million
worldwide, Scientific American reaches business executives, opinion
leaders, policy makers, academics and well-educated general consumers.
Scientific American is also a leading online science, health and
technology destination (www.SciAm.com), providing the latest news and
exclusive features to more than 1,700,000 visitors monthly, and
distributing its content through podcasts and other digital services.

Scientific American is wholly owned by Macmillan (formerly
Holtzbrinck Publishers), which publishes high-quality academic and
scholarly books, educational materials, fiction and non-fiction,
children's books, audio books, magazines and journals in print and
digital formats. Other Macmillan publishing companies include: St.
Martin's Press; Farrar, Straus & Giroux; Henry Holt and Company; Tor
Books; Picador; Bedford/St. Martin's; Worth Publishers; W.H. Freeman
and Company; and Palgrave Macmillan.

Macmillan is wholly owned by the Verlagsgruppe Georg Von
Holtzbrinck GmbH, which is a private, family-owned company,
headquartered in Stuttgart, Germany, and is active in more than 80
countries, publishing works in print and electronic media.

About LiveWorld

LiveWorld is a leading social marketing agency providing our
Fortune 1000 clients overall social network marketing strategy, brand
consulting and site implementation in the social networking - online
community world. LiveWorld specializes in private label social
networks and online communities; design, build, hosting the
applications, moderation and community management. Applications and
moderation include profiles, forums, blogs, photos, user video,
customer support forums and groups. Services are available in standard
packages or customized. Among the unique benefits LiveWorld offers its
customers is a team of experienced community managers and moderators,
who oversee the activity and user content on LiveWorld, client and
third party provided sites. LiveWorld deploys its services in over 60
country-language combinations.

With twenty years of experience, an extensive applications hosting
platform and a track record of delivering over 1 million hours of
moderation services, LiveWorld is the trusted partner of leading
brands worldwide, including: America Online, A&E Television Networks,
AOL UK, The Aspen Institute, BBC Worldwide, BEA Systems,
BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, The Coca
Cola Company, Discovery Communications, eBay, HBO, The Hillary Clinton
For President Campaign, JumpTheShark.com, Kraft Foods, Match.com,
Mattel, MINI Cooper USA, MTV, The NBA, QVC, Scientific American,
Tulane University, TV Guide and Verizon. Agency relationships have
included AKQA (consumer packaged goods client), AOL Media (Dove,
Holiday Inn Express, Target, media clients), Beam Interactive (MINI
Cooper), Burson-Marsteller (Hillary Clinton For President Campaign),
Digit (BBC WorldWide), Digitas, Euro RSCG (The Campbell Soup Company,
MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services
client), Mindshare (telecom client), MEC (consumer electronics
client), Ogilvy (Dove, Mattel), Questus (Verizon), Wildfire (consumer
packaged goods and pharmaceutical clients) and Wunderman UK (Land
Rover).

LiveWorld is headquartered in San Jose, California. For further
information, visit www.liveworld.com

LiveWorld "Safe Harbor" Statement Under The Private Securities
Litigation Reform Act:

This press release may contain forward-looking information
concerning LiveWorld's plans, objectives, future expectations,
forecasts and prospects. These statements may include those regarding
LiveWorld's current or future financial performance including but not
limited to lists of clients, revenue and profit, use of cash,
investments, relationships and the actual or potential impact of stock
option expense. Actual results may differ materially from those
expressed in the forward looking statements made as a result of, among
other things, the state of the economy, government action, industry
standards, LiveWorld's ability to successfully deliver upon its
contractual commitments, clients continuing their ongoing
relationships with the Company, LiveWorld's ability to acquire new
customers, changing accounting treatments, and other risks applicable
to the Company. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date
hereof, and the Company undertakes no obligation to update these
forward-looking statements to reflect subsequent events or
circumstances. (See the Company's most recent SEC filings for a list
that includes other possible risk factors.)

For LiveWorld
PR Contact:
Krause Taylor Associates
Barbara Krause, 408-918-9081
barbara@krause-taylor.com
or
IR Contact:
The Blueshirt Group
Brinlea Johnson, 415-489-2189
brinlea@blueshirtgroup.com
or
For Scientific American
Trylon SMR
Scott Rosenblum, 212-725-2295 ext. 29
scott@trylonsmr.com

Copyright Business Wire 2008