Divine Corporation's Personal Lubricants Shown to Block Cancer-causing Viruses in...

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Tue Jan 22, 2008 7:30am EST

Divine Corporation's Personal Lubricants Shown to Block Cancer-causing Viruses
in a Study by the National Cancer Institute
An Independent Study by the National Cancer Institute Revealed Divine No. 9
and Divine No. 8 to be Highly Effective in Inhibiting Viruses that Cause
Cervical, Vaginal and Anal Cancers in vitro

ORLANDO, Fla., Jan. 22 /PRNewswire/ -- Divine Corporation announced today
an unprecedented discovery in personal lubricants that promises to
revolutionize the market.  The National Cancer Institute's Laboratory of
Cellular Oncology has completed a laboratory study of Divine Corporation's No.
9 and No. 8 personal lubricants and determined they are highly effective in
blocking infection by certain strains of human papillomaviruses (HPVs) that
have been proven to cause cervical, vaginal and anal cancers [1].  Divine No.
9 and Divine No. 8 personal lubricants now offer the possibility of HPV
protection while at the same time enhancing the pleasure of intimate contact.
    "We began by combining natural ingredients to create the best performing
intimate lubricant on the market; one that would have unique and delightful
play characteristics and feel great on your skin," said Stephanie Fresonke,
President of Divine Corporation.  "Thanks to the breakthrough work of the
National Cancer Institute research team, Divine has now been shown to be an
extremely potent human papillomavirus inhibitor in their laboratory studies.
While clinical tests have not yet been performed, it is tremendously exciting
to offer our customers the possibility to combine pleasure and protection in a
single bottle."
    Divine's unique formulations include an array of natural ingredients, most
notably an extract from sea kelp called carrageenan. The National Cancer
Institute study, "Carrageenan is a Potent Inhibitor of Papillomavirus
Infection," has shown carrageenan to be an extremely effective topical
microbicide for a broad range of sexually transmitted HPVs in vitro.  The
experiments compared a range of consumer products containing carrageenan.
Divine No. 8 and Divine No. 9 proved to be the most potent virus inhibitors of
any product in the study, blocking HPV infectivity even when diluted a
million-fold.
    [1] Buck CB, Thompson CD, Roberts JN, Muller M, Lowy DR, et al. (2006)
Carrageenan Is a Potent Inhibitor of Papillomavirus Infection. PLoS Pathog
2(7): e69 doi:10.1371/journal.ppat.0020069
    About Divine Corporation
    Divine Corporation is dedicated to making intimate situations as safe and
enjoyable as they possibly can be.  Intensive research has led to a line of
products formulated with natural ingredients that are shown to block life-
altering viruses in independent laboratory studies.  In addition, both
unscented Divine No. 9 and vanilla-scented Divine No. 8 are known for their
exotic, slippery feel that dries clean, never sticky. Look for Divine personal
lubricants in health food stores, on-line drugstores such as Drugstore.com,
and other discriminating websites.  Learn more at www.divinetimes.com.
    FOR FURTHER INFORMATION, PLEASE CONTACT:
Debbie Gallaher, +1.407.468.4228, debbie@divinetimes.com
SOURCE  Divine Corporation

Debbie Gallaher of Divine Corporation, +1-407-468-4228,
debbie@divinetimes.com
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