4sight licensing solutions and the American Kennel Club(R) Expand Relationship with...

4sight licensing solutions and the American Kennel Club(R) Expand Relationship with New Multi-Year, Global Agreement

4Kids Entertainment Subsidiary Extends Exclusive Position as
Licensing, Marketing and Promotional Agent for Venerable Dog
Organization
NEW YORK--(Business Wire)--In a move further solidifying its leadership role in the
ever-growing pet product industry, 4sight licensing solutions - a
subsidiary of 4Kids Entertainment, Inc. (NYSE: KDE) dedicated to brand
building through targeted licensing and promotional activities - is
renewing its successful relationship with the popular purebred
organization, the American Kennel Club (AKC(R)). Through this
expanded, multi-year agreement, 4sight will remain the AKC's exclusive
worldwide licensing, marketing and promotional agent and continue to
hold the AKC's extensive collection of imagery and trademarks for all
merchandise categories through 2011.

"Over the past decade, the pet product industry has grown
exponentially, with more than $41 billion being spent on pet-related
products annually, far outpacing the toy and candy categories," said
Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "We look
forward to continuing our successful relationship with the AKC,
helping them extend their leadership position in the booming pet
retail marketplace and as the longstanding canine authority."

"We are very pleased to continue our relationship with the
talented and dedicated professionals at 4sight," said Dennis Sprung,
President and CEO of the AKC. "With their assistance we have brought
our trusted brand and the expertise that comes along with our nearly
125-year history to an array of top-notch pet products."

Since originally joining forces in 2003, 4sight and the American
Kennel Club have been at the forefront of the burgeoning pet product
arena thanks to their comprehensive focus on building the AKC into a
premiere retail dog brand. 4sight has successfully established the AKC
as the "best of breed" in pet products by brokering multi-year deals
with industry leaders including JAKKS Pets (dog toys and treats),
Jewett-Cameron (luxury kennels), Sherpa Pet Trading Company (travel
products) and Aspen Pet (grooming tools, collars, leashes and
harnesses). 4sight recently expanded the AKC brand into such
categories as pet cleaning products, pet safety products,
collectibles, clothing and accessories, collectible artwork and
memorial garden stones.

Additionally, JAKKS Pets, the pet division of JAKKS Pacific, has
teamed up with Toys "R" Us to launch a new pet products section in all
580 stores nationwide, which will feature an exclusive line of toys,
plush, treats, collars, leashes, bowls and apparel for dogs based on
the new AKC Jr.(R) brand. The AKC Jr. (R) line of products is designed
to educate children about the American Kennel Club and teach
responsible dog ownership from an early age.

About 4sight licensing solutions, inc.

4sight licensing solutions, inc., is a subsidiary of 4Kids
Entertainment, Inc., a global provider of children's entertainment and
merchandise licensing. 4sight licensing solutions, inc. specializes in
the marketing and licensing of brands geared primarily to adults,
teens and "tweens." Currently, 4sight represents targeted properties
and corporate trademarks including the American Kennel Club, Cat
Fanciers' Association, Microsoft Xbox and the Royal Air Force.

About American Kennel Club

The American Kennel Club (AKC(R)), founded in 1884, is a
not-for-profit organization dedicated to the advancement of purebred
dogs. The AKC maintains the largest registry of purebred dogs in the
world, oversees the sport of purebred dogs in the United States, and
along with its 5,000 clubs, educates the general public about
responsible dog ownership. More than 20,000 competitions for
AKC-registered purebred dogs are held under AKC rules each year
including conformation, agility, obedience, tracking, herding, lure
coursing, hunt tests, and field and earthdog trials. Affiliate AKC
organizations include the AKC Canine Health Foundation, AKC Companion
Animal Recovery and the AKC Museum of the Dog. For more information,
visit www.akc.org.

The information contained in this press release, other than
historical information, consists of forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995.
These statements may involve risks and uncertainties that could cause
actual results to differ materially from those described in such
statements. Although the Company believes that the expectations
reflected in such forward-looking statements are reasonable, it can
give no assurance that such expectations will prove to have been
correct. Important factors beyond the Company's control, including
general economic conditions, consumer spending levels, competition
from toy companies, motion picture studios and other licensing
companies, the uncertainty of public response to the Company's
properties and other factors could cause actual results to differ
materially from the Company's expectations.

Dan Klores Communications
Callie Burrows
Kylene Sullivan
212-981-5209/212-981-5249
callie_burrows@dkcnews.com
kylene_sullivan@dkcnews.com

Copyright Business Wire 2008