2007 Hailed As A Breakout Year For Knoa Software

Company Expands with Strategic Hires and New Offices, Adds Board
Members; Enhances EPM Solution and is Recognized by Industry Leaders
for a Unique Focus on the End-user
NEW YORK--(Business Wire)--Knoa, the leading provider of user experience and performance
management software, today announced that 2007 has been a breakout
year, as demand for experience and performance management solutions
increased across a number of industries, worldwide. Knoa's highlights
from the year include significant customer growth, a new field
operations center, continued product innovation, an expanded Board and
market leadership recognition by several prestigious industry analysts
and organizations.

"In 2007, we focused on aggressive execution and realized
tremendous customer success, product innovation and growth of our
partner relationships," said Thad Eidman, president and CEO of Knoa
Software, Inc. "We see even more opportunity ahead, as companies with
extensive investments in enterprise software realize they need to
focus on end user experience, proficiency and performance to remove
the last remaining barriers to their return on that investment."

Customer Success

Adoption of Knoa's pioneering solutions accelerated among Global
1000 enterprises across all industries in 2007. Knoa experienced a 300
percent increase in revenue from the previous year. Vertical market
momentum remains strong across the consumer products, manufacturing,
telecommunications, technology, healthcare and pharmaceutical markets.
In consumer package goods, companies such as Kraft Foods, ConAgra and
Solae are among those using Knoa software to squeeze the most
productivity from their enterprise applications. Pharmaceutical
leaders such as Pfizer have also selected Knoa. In healthcare,
companies such as Medtronic and McKesson have turned to Knoa to
optimize their enterprise software deployments. In the technology
sector companies such as IBM and Ingram Micro are now using Knoa's
software to improve end user experience and performance.

Technology Innovation

In June, Knoa announced the general availability of Knoa
Experience and Performance Manager (EPM) 4.5. The product breaks new
ground by giving organizations the insight to simultaneously boost
worker productivity and optimize application performance with a single
software tool. "This company is built on our technology vision to
provide a single universal user management platform that can serve the
needs of all stakeholders," said Eidman. "With one version of the
truth, from the end-users perspective, IT and business management can
effectively work together to drive productivity and operational
excellence." Knoa EPM 4.5 delivered several new features, including
enhanced end-user metrics for response times, system errors and user
errors. "As we look ahead to 2008," said Eidman, "Our scheduled
release of new products will come at a very fast pace. In many cases,
these individual products will have as much functionality as entire
companies in our space today. This is the power of the single
universal user platform technology that we have developed."

Industry Achievement

During 2007, Knoa was recognized for its innovation and market
leadership by prestigious industry organizations. In September, Knoa
EPM was named a leader in The Forrester Wave: "Passive Agent End User
Experience Monitoring," Q3 2007, Forrester Research, Inc. In this
report for IT Infrastructure and Operations professionals, Knoa EPM
received the highest current offering score and was described by
Forrester as an especially good fit for buyers that want to focus on
true end-user experience monitoring. Forrester also noted that Knoa is
an especially good fit for buyers who want a product that crosses IT
operation and application development boundaries. "In an integrated IT
organization that cares for the end user experience, it is probably as
important to create applications that are easy to use and minimize
usability issues as it is to provide good online performance," wrote
Forrester's JP Garbani. "Knoa's product allows the whole IT
organization to work together on improving end user productivity."

Knoa was also recognized by EPSScentral LLC, the leading worldwide
provider of Electronic Performance Support Systems (EPSS) and
Performance Centered Design (PCD(TM)) methods. EPSS selected Knoa as
an award recipient for its annual Performance Centered Design (PCD)
Awards. Knoa EPM was selected for its ability to identify end-user
experience and performance issues quickly to save organizations
significant dollars in implementation, training and support.

Organizational Growth

Knoa saw significant growth in 2007 as well. The company filled
out its executive ranks with the appointments of software industry
veterans Jerry Dolinsky and Lori Wizdo, in the newly created roles of
executive vice president of Worldwide Field Operations and vice
president of Marketing, respectively. Each brings more than 20 years
of experience and a track record of success in driving growing
companies.

In addition, Knoa appointed industry luminary Virginia Gambale to
its board of directors. A successful investor and technology leader,
Ms. Gambale was recognized as one of the top three CIOs on Wall
Street; is listed as one of Forbes Magazine's Great Communicators; and
was recently named by Directors and Boards Magazine as one of 12
"Directors to Watch." In her role, Ms. Gambale is helping company
executives further refine Knoa's strategy and vision as well as
position the company as a leader in experience and performance
management. Ms. Gambale was elected to Knoa's board of directors due
to her wealth of industry knowledge and expertise, as well as her
overarching commitment to performance management and metrics.

In the third quarter, Knoa disclosed the location of a new field
operations center in Minneapolis, Minn. The new offices are a result
of the company's year-over-year growth and the need to expand
facilities to accommodate sales and training initiatives for continued
success. This center will house demand side functions such as sales,
sales engineering, professional services and channel management.

"Knoa's market-leading position is underscored by our rapid growth
rate in 2007," said Eidman. "In 2008, Knoa will continue to raise the
bar in user experience management, providing our customers greater
insight into application, end-user and business performance. As we
close 2007 and look ahead to 2008, we are confident that we will
continue to expand our leadership position with innovation that keeps
generating industry firsts, and customer value."

For Knoa Software, Inc.
PAN Communications
Kim McCrossen, 978-474-1900
knoa@pancomm.com
or
Knoa Software, Inc.
Greg Izbicki, 212-807-9608
Gizbicki@knoa.com

Copyright Business Wire 2008