DisplaySearch Releases 2007 Next Generation DVD Market Data and Insights: North America...

DisplaySearch Releases 2007 Next Generation DVD Market Data and Insights: North America Over 80% of Market With Toshiba Dominating Standalone Players Through Aggressive Pricing

AUSTIN, Texas--(Business Wire)--To view the extended version of this release, follow this link.

DisplaySearch, the worldwide leader in display market research and
consulting, has reported that game console-related hardware still
dominates global shipments with a cumulative 85% share during
Q1-Q3'07, based on 2007 historical results compiled for its upcoming
Quarterly Global Next Generation DVD and Game Platform Hardware
Shipment and Forecast Report.

North America increased its share of global Next Generation DVD
hardware shipments, including console-related devices, to over 80% in
Q3'07.

Toshiba was the leading vendor of standalone devices worldwide
during the Q1-Q3'07 period, cumulatively accounting for nearly 64%
more standalone units than all Blu-ray brands combined.

Sony dominated the Blu-ray market with a 97% worldwide share
during Q1-Q3'07, thanks to the PlayStation 3.

Examining the cumulative market for Q1-Q3'07, including console
hardware, Sony, Microsoft, and Toshiba combined had a 98% share of the
world's hardware shipments. All other vendors each generated 1% or
less of worldwide shipments.

According to Paul Erickson, Director of DVD and HD Market Research
at DisplaySearch, "Due to consumer price sensitivity and satisfaction
with regular DVD in North America, the substantial growth needed for
Next Generation DVD to grow beyond a niche market dominated by
consoles will require time, persistence, and aggressive pricing. This
is expected to be a dynamic that will persist regardless of whether
the market consolidates around a single format, or continues onward
with the status quo."

DisplaySearch's Next Generation DVD market intelligence, including
Blu-ray and HD DVD standalone player shipments and revenues,
segmentation for game console-related hardware, rolling 16-quarter
forecasts, as well as brand shares by format, region, and device type
(players, recorders, and consoles), is available in the Quarterly
Global Next Generation DVD and Game Platform Hardware Shipment and
Forecast Report.

Among the questions answered by DisplaySearch's groundbreaking new
report are

-- How do the two formats vary in their penetration by region?

-- How dependent is each region on game console-related hardware?

-- What is the status of Next Generation DVD hardware abroad?

-- What market entry opportunities exist for Next Generation DVD
now and in the future?

The report is uniquely positioned as the only product on the
market combining DisplaySearch's industry-leading market analysis on
the HDTV industry with the strength of manufacturer-supplied shipment
data and long-term forecasts for the next generation DVD market.

For more detailed information on the Quarterly Global Next
Generation DVD and Game Platform Hardware Shipment and Forecast
Report, please contact Arie Braun at 512-687-1505 or
arie@displaysearch.com.

About DisplaySearch

DisplaySearch, an NPD Group company, has a core team of 59
employees located in Europe, North America and Asia who produce a
valued suite of FPD-related market forecasts, technology assessments,
surveys, studies and analyses. The company also organizes influential
events worldwide. Headquartered in Austin, Texas, DisplaySearch has
regional operations in Chicago, Houston, Kyoto, London, San Diego, San
Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web
at http://www.displaysearch.com/.

DisplaySearch, Austin
Company Contact:
Arie Braun, 512-687-1505
512-628-3484 (fax)
arie@displaysearch.com
or
Media Contact:
Stacey Voorhees, 925-336-9592
Public Relations
stacey@savvypublicrelations.net

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