LG Electronics Expands Popular 'ART COOL' Product Line With Inverter Mirror Series

LG Electronics Expands Popular 'ART COOL' Product Line With Inverter Mirror
Series
New Mini-Split Models Deliver Advanced Cooling Functionality, Contemporary
Design and Greater Energy Efficiency

NEW YORK, Jan. 22 /PRNewswire/ -- Delivering on its promise of bringing
stylish design and increased functionality into all of its home appliance
products, LG Electronics, the world's largest air conditioner manufacturer,
today unveiled a new Inverter series of mini-split heat pump air conditioners,
as part of its popular "ART COOL" product line. ART COOL is LG's premium,
design-oriented air conditioner series, which also includes renditions of
classic art pieces by famous painters, as well as a unique picture frame model
that allows users to modify and customize the unit with their own artwork or
photography. The series helps to transform household appliances such as air
conditioners into stylish objects of art.
The new ART COOL Inverter line will be on display for the first time at
the annual Air-Conditioning, Heating and Refrigeration (AHR) Exposition,
Jan. 22-24, in New York City. Complementing the ART COOL Inverter series at
the show will be the full ART COOL Picture, Dual and Tri Zone lines, LG's
standard 13 SEER mini splits, floor standing models, ceiling cassette units,
as well as LG's broad portfolio of Packaged Terminal Air Conditioners (PTAC)
models and through-the-wall-unit air conditioner units.
Much like the traditional LG ART COOL series, the new ART COOL Inverter
line features a slim interior, wall-mounted evaporator that can be fit to
enhance the end user's decor. The units feature designer color finishes to
complement any home decor, including the standard mirror finish and optional
panel colors such as an organic cream white, art flower gold and snow flower
white. The outdoor condensing unit provides quiet operation, making it
neighbor-friendly.
LG's ART COOL Inverter heat pump air conditioners use a variable speed
compressor, rather than the constant speed found in conventional units.
Instead of shutting off once the desired temperature is reached, the inverter
compressor continues to operate at a low speed to maintain that temperature,
resulting in quieter operation and greater energy efficiency when compared to
conventional models that cycle on and off. The new models have efficiency
ratings ranging from 16 to 19.7 SEER, which translates into excellent energy
savings for the consumer.
"Enhancing our advanced air conditioner technology builds on LG
Electronics' position both as the largest supplier of residential air
conditioner units and as a leading supplier of commercial units as well," said
Steve Schmitt, National Sales Manager, LG Electronics. "The evolution of our
ART COOL line combines cutting-edge technology and stylish designs that
deliver innovative comfort solutions that meet the needs of today's discerning
consumers."
The new ART COOL Inverter series provides consumers with more unique
features than conventional air conditioners available on the market today.
LG's proprietary Gold-Fin anti-corrosive treatment is a standard feature on
the outdoor condenser unit. Gold-Fin covers the outdoor coil surface and
protects the unit from the corrosive effects of outside air and extends the
operation life of the unit. This is particularly useful for coastal
environments or areas with high pollution levels.
The unit's "Chaos Swing" feature creates a more natural flow of air to
eliminate hot or cold spots from a room with computer-controlled vanes that
simulate a natural breeze. Its Plasma Air Purifying System removes air
impurities -- such as microscopic contaminants like dust, pet fur and pollen
-- through a four-stage process, offering users a healthier living
environment. Other noteworthy features include an auto-change function that
automatically adjusts from cooling to heating depending on the users'
preference and a Jet Cool option which cools warm rooms in 30 minutes or less.
Like LG's PTAC systems, the new ART COOL Inverter line features an
optional energy management wireless wall thermostat accessory kit. This
innovative digital thermostat provides an easy way to manage costs, while at
the same time, ensuring perfect comfort. It combines the energy-saving
convenience of complete programmability and temperature control for both
occupied and unoccupied rooms. Its unique Occupancy Sensor automatically turns
off the air conditioner when a room is unoccupied, resulting in greater energy
savings.
The new ART COOL Inverter heat pump air conditioners will be available in
the first quarter of 2008 in four different BTU levels, ranging from 9,000 to
24,000 BTUs.
In addition to its residential offerings, LG is also showing for the first
time in the U.S. a wide range of applied commercial air conditioning products
in a variety of styles and capacities. At the show, LG will preview its much
anticipated Multi V applied commercial VRF offering. These units feature
industry-leading efficiency, low operational noise levels and the longest
piping length in the industry.
As the world's number one provider of residential air conditioners and
with more than half a century of expertise in the home appliance industry, LG
continues to set new standards for home appliance innovation, style, and
convenience to enhance people's everyday lives. The company holds the record
for the greatest sales in home air conditioners in the world since 2000.
ABOUT LG ELECTRONICS U.S.A.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a global force in consumer
electronics, home appliances and mobile communications. LG Electronics is the
world's largest producer of residential air conditioners, CDMA mobile phones,
optical storage products and DVD players. In the United States, LG Electronics
sells a wide range of digital appliances, consumer electronics (digital
display and digital media) products and mobile phones under LG's "Life's Good"
marketing theme. For more information, please visit http://www.LGusa.com.
SOURCE LG Electronics USA, Inc.

Katy Donnelly, +1-704-846-1864, katy.donnelly@ogilvypr.com, for LG Electronics
USA, Inc.; or Grace Lee of LG Electronics USA, Inc., +1-201-816-2981,
jjoo@lge.com