CareerBuilder.com Launches National Marketing Campaign and Game Plan for High Speed...

CareerBuilder.com Launches National Marketing Campaign and Game Plan for High
Speed International Expansion

CHICAGO, Jan. 22 /PRNewswire/ -- On Super Bowl Sunday, CareerBuilder.com
is kicking off a national marketing blitz valued at over $250 million with two
30-second spots. The blitz is part of an aggressive game plan off the field
as CareerBuilder.com suits up for rapid expansion domestically and overseas
and fierce competition for the number one position in online recruitment on a
global scale.
"CareerBuilder.com is the market leader in the U.S. with the most revenue
and our marketing strategy played a key role in making that happen," said Matt
Ferguson, CEO of CareerBuilder.com. "With our technology, partnerships, and
learnings from sales and customer service, we can grow this business in any
market economy where there is a free flow of labor and capital. Europe alone
presents a $1.3 billion opportunity."
International Kickoffs
In the last two years, CareerBuilder.com successfully launched organic
sites in Canada, the United Kingdom, Germany and Spain and acquired sites in
Greece (kariera.gr), Sweden (Jobbguiden.se) and The Netherlands
(JobbingMall.nl). In India, CareerBuilder.com launched a site while
maintaining a close partnership with Naukri, and continues to have strong
partnerships with 51Jobs in China and with Incruit in South Korea.
Through its partnership with MSN, CareerBuilder.com launched co-branded
Careers channels in the UK, Germany, the Netherlands and Sweden in 2007. In
2008, CareerBuilder.com plans to accelerate its international expansion and go
head-to-head with top players in several more markets with MSN.
"Our goal is to be the market leader in any country we enter within five
years," said Ferguson. "We are taking our leadership beyond U.S. borders and
establishing CareerBuilder.com as a global entity."
Here's how CareerBuilder.com stacks up against the competition:

Company Stats
-- Passing - One fifth the size of the market leader five years prior,
CareerBuilder.com passed its largest competitor in North America in
2006 with $672 million in revenue. The company widened the revenue gap
in 2007 with $585 million for the first three quarters of the year,
outselling its largest competitor by more than $50 million.*
-- Returns - CareerBuilder.com now commands the highest market share in
the U.S. at 34 percent, a gain of 10 points since 2004.
-- Rushing - In 2007, Microsoft purchased a minority equity stake in
CareerBuilder.com. At the same time, CareerBuilder extended its
agreement to be the exclusive job content provider to the MSN Careers
channel in the U.S. through 2013. MSN and CareerBuilder also broadened
their alliance to include key MSN international sites, facilitating an
accelerated global expansion for CareerBuilder. MSN reaches over 66
percent of all worldwide Internet visitors.
-- Receiving - CareerBuilder.com attracts more than 23 million unique
visitors per month in the U.S., 10 million more than its largest
competitor, according to comScore Media Metrix. Traffic levels
continue to climb in overseas traffic through partnerships with MSN,
acquisitions and organic investments.
-- Defensive Tackles - CareerBuilder.com continues to invest heavily in
growing its sales force and was named one of BusinessWeek's Best Places
to Launch a Career in 2007. Including support from its newspaper
partners, a total of 2,589 people sell CareerBuilder.com products and
services today, an increase of 16 percent over 2006. CareerBuilder.com
serves 92 percent of the FORTUNE 1,000 and 93 percent of the FORTUNE
500, and posts over 1.6 million jobs.
-- Playbook - CareerBuilder.com's competitive standing is partially driven
by its strategy to invest is co-branded partnerships with national,
local, industry and niche sites including 140 newspapers, MSN and
America Online. CareerBuilder.com's search engine powers the online
job search sites for more than 1,400 partners, a 35 percent increase
year over year.
-- Special Teams - CareerBuilder.com continues to lead the industry in
technology advancement, creating a unique matching functionality to
hasten the job search and recruitment process. The company serves on
FAST Search & Transfer's Technology Advisory Board and works
exclusively with FAST on product development for online recruitment,
keeping CareerBuilder.com at the forefront of best-of-breed search
engine technology.

*Annual revenue to be released at a later date

About CareerBuilder.com
CareerBuilder.com is the nation's largest online job site with more than
23 million unique visitors and over 1.6 million jobs. Owned by Gannett Co.,
Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), The McClatchy Company
(NYSE: MNI) and Microsoft Corp. (Nasdaq: MSFT), the company offers a vast
online and print network to help job seekers connect with employers.
CareerBuilder.com powers the career centers for more than 1,400 partners,
including 140 newspapers and leading portals such as America Online and MSN.
More than 300,000 employers take advantage of CareerBuilder.com's easy job
postings, 26 million-plus resumes, Diversity Channel and more.
CareerBuilder.com and its subsidiaries operate in the U.S., Europe, Canada and
Asia. For more information, visit http://www.careerbuilder.com.
Media Contact
Jennifer Grasz
773-527-1164
Jennifer.Grasz@careerbuilder.com

SOURCE CareerBuilder.com

Jennifer Grasz of CareerBuilder.com, +1-773-527-1164,
Jennifer.Grasz@careerbuilder.com