Quova Helps Ultimate Blackjack Tour Prevent Online Fraud and Abuse

MOUNTAIN VIEW, CA, Jan 22 (MARKET WIRE) --
Quova, Inc., the leading provider of Internet geolocation services, today
announced the use of its IP Geolocation solutions by Ultimate Blackjack
Tour, a leading gaming company, to prevent fraud and abuse on its popular
website
www.ClubUBT.com.

Since the passage of the Unlawful Internet Gambling Enforcement Act of
2006("UIGEA"), many gaming enthusiasts who once played poker or blackjack
including
tournaments online cannot lawfully play for money online as such
activities are considered unlawful gambling by the United States Justice
Department. www.ClubUBT.com provides much of the fun and excitement of the live
gaming experience but without being considered gambling, because it complies
with
UIGEA and state sweepstakes laws, insures that each player is located in the
state where sweepstakes using tournament card games are allowed.

"Compliance is a critical, multi-step process for us. Quova provides the
necessary first step for www.ClubUBT.com," said Brett Calapp, president,
Ultimate
Blackjack Tour. "Its IP geolocation data allows our company to be compliant
on a state-by-state basis with a high degree of accuracy."

Quova was able to integrate and deploy its IP geolocation solution into
theUltimate Blackjack Tour's software application in just a matter of days.
Today,
when a visitor decides to download from the company's web site, built in logic
rules immediately detect the geographic location of where the Web visitor is
connecting to the Internet. That decision is returned to the application and
the user is served the appropriate software that is customized with games
and products that meet the laws in their country or state.

In looking at the IP address Quova's IP geolocation data not only identifies
the geographic location of the Web visitor, but also returns a multiple of
other important data criteria such as how they are connecting to the Internet
(DSL
or dial-up, and if they are accessing a proxy server). The network connection
type
and the use of a proxy server are important because they can mask a Web
visitor's
true location. Understanding the user location is also helpful for the UBT
marketing department in their media planning and target marketing.

"As part of a rigorous online and off-line authentication process,
UltimateBlackjack Tour decided to use Quova's IP geolocation data services as
the
solution to pinpoint players' geographic location," said Gary Jackson,
COO,Quova. "Ultimate Blackjack Tour maintains an enterprise-class network, and
they needed a best of breed partner to match their robust infrastructure; Quova
provides
the accuracy they need."

Ultimate Blackjack Tour implemented Quova's IP geolocation data services
inJune 2007 prior to its official online launch. The integration process was
easy and the impact of the data was immediate. The company can now verify that
online Club Members are where they claim to be and automatically serve the
appropriate software application. Since it began using Quova, the UBT has
increased its customer base by over 35 percent.

About Quova

Quova gives online businesses the ability to determine the geographic
location of
their Web site visitors. The company offers the most comprehensive, deeply
researched and reliable location data available today -- without compromising
individual privacy. More than 300 companies of all sizes use Quova's data
and services to detect and prevent fraud, ensure regulatory compliance, manage
digital content rights distribution, and localize ads and web content. The
company's customer base includes Microsoft, Major League Baseball, American
Express, the BBC, Ladbroke's and Cisco Systems, and investors include Mobius
Venture Partners and IDG. Quova was founded in 2000 and is based in Mountain
View, California.

Media Contact:
Shelley Risk
Horn Group for Quova
(415) 905-4037
Email Contact

Copyright 2008, Market Wire, All rights reserved.

-0-