MyBuys Expands Executive Team of e-Commerce Veterans with Lisa Joy Rosner as Vice President of Marketing

REDWOOD CITY, CA, Jan 22 (MARKET WIRE) --
MyBuys, the leading provider of personalized product recommendations, today
announced
the appointment of Lisa Joy Rosner as vice president of marketing. With a
16-year track record of creating, leading and executing on marketing strategies
in
the technology sector, Rosner brings a wealth of experience to MyBuys.
Before joining MyBuys, Rosner was vice president of worldwide marketing at
BroadVision, Inc., an early innovator of personalized e-Commerce solutions.
During her four-year tenure, she re-launched the company, introduced three
new product lines into the global market and was part of the executive team that
returned the company to profitability.

At MyBuys, Rosner will strengthen and expand upon MyBuys' leadership in
thepersonalized recommendation space. In her new role, she will oversee MyBuys'
key
marketing initiatives, including brand management, corporate communications and
market development.

"This is an exciting time for me to join MyBuys because the company is
leading this new generation of personalization for e-Commerce," said Rosner.
"I look forward to helping accelerate our impressive growth and making
retailers aware that our unique, patented approach to personalized product
recommendations can significantly boost conversion rates, average order value
and
customer lifetime value."

Rosner adds her e-Commerce executive experience in marketing to an executive
team of proven e-Commerce leaders including: CEO Bob Cell, formerly COO of Blue
Martini; Paul Rosenblum, vice president, products and strategy, former vice
president of product management at Blue Martini and Siebel; Len Eschweiler,
former vice president of sales at MarketLive; Shaun Schooley, vice president,
client success, from Amazon.com; and Mark Weiler, vice president, engineering,
from Microsoft. This seasoned team of e-Commerce technology leaders drives
MyBuys fulfilling the promise of personalization, that had previously gone
unfulfilled, to materially elevate revenues of clients including leading
retailers
like Lancome, Ritz Camera, BootBay, Palm Beach Jewelry and Massey's
Professional Outfitters.

"Lisa, who is a proven leader in the e-Commerce and online marketing
space,knows the issues our clients face and we're confident she will use her
experience to help accelerate growth for both our market and our company," said
Bob
Cell, CEO, MyBuys. "She's a key addition to our management team."

Rosner has also been vice president of marketing at DecisionPoint
Applications and
launched Market-Touch Corporation. She has served in senior business
development, marketing, and education management roles at Brio Technology,
SGI and Oracle Corporation.

About MyBuys

MyBuys is the leading provider of personalized product recommendations for
online retailers. The company builds deep profiles based on each
individualshopper's behavior, then uses a patented portfolio of algorithms and
real-time optimization to deliver the most relevant recommendations. MyBuys'
clients are increasing average order value by 30%, improving conversion rates
by 82%, and multiplying the lifetime value of every customer. Premier
retailers -- including Lancome, SKECHERS, Golf Galaxy and Karmaloop -- partner
with MyBuys to offer intelligent, personalized recommendations to their
shoppers.
Based in Redwood City, Calif., MyBuys is a privately held company.
www.MyBuys.com

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