Datran Media Announces Second Annual Marketing & Media Survey Results

NEW YORK, NY, Jan 22 (MARKET WIRE) --
Datran Media, a leading provider of digital media solutions, today released the
results of its second annual survey of online marketing professionals.
Conducted in December 2007, the survey of over 2,000 marketers provided
unique insight about the online channels that have, and will continue to have,
an impact on business.

Overall, 82 percent of the marketers surveyed by Datran Media indicated that
they
plan to increase their use of email marketing in 2008, and 55 percent of the
respondents cite that they expect ROI from email to be higher than any other
channel. Datran Media's survey results are consistent with the Direct Marketing
Association's recent report, which found the ROI from email is much higher
than other channels. In fact, email ROI will hit $45.65 for every dollar
spent in 2008, more than twice the ROI of other mediums including search and
display.

Marketers from 90 companies including OgilvyOne Worldwide, Avenue
A/Razorfish
and Stamps.com offered valuable insight into major brands' overall positive
outlook for the email channel. Across these companies and others, 67 percent
of respondents stated that email has helped boost sales through other channels.
In these scenarios, email is leveraged as a tool for sales as well as a media
channel.

Commenting on their email programs and plans for 2008, marketers shared a
wide variety of thoughts.

"We expect email marketing to drive more sales and increase ROI of the email
channel in 2008," said Matt Rihtar of Insurance.com.

Said Sean Kettley with Tickle and Love Happens, an online dating network
that
tailors messages to its membership based on interests and psychographics,
"This year, we intend to test custom messaging based on horoscope based
palm, tarot and zodiac matches as well as other astrological criteria."

"Email keeps us in touch with our customers in an industry where we only
have
contact for one or two months a year," states survey respondent Joanne Carry of
dmg world media. The international exhibition and publishing company produces
more
than 300 market-leading trade exhibitions, consumer shows and fairs as well as
45
related magazines, newspapers, directories and market reports. "As we are
producing
shows, it allows us to continue a conversation and keep them [consumers]
interested."

"In 2008, email will become a more significant contributor and a more
important media element in the sophisticated advertiser's marketing arsenal,"
said
Howard Koval of Hit Start.

In addition to increased use of email as a media and lead generation
channel, the
Datran Media survey found:

-- 80 percent of respondents indicated email was the strongest performing
media buy ahead of search and display.
-- Search is the favored channel for complementing the email channel.
-- More than 80 percent of marketers send targeted email campaigns.

For a complete view of survey results, please visit Datran Media
Success -- http://www.datranmedia.com/2008survey.

About Datran Media

Founded in 2001, Datran Media is a leading provider of performance-based
marketing
solutions, and is the creator of EO, the first exchange online for both
inboxand web media. Datran Media also operates NetMargin, a leading media
network.Datran Media completes its suite of services with StormPost, a premier
email marketing and monetization platform and the first in its category to
provide inbox ad inventory management. For more information, please visit
www.datranmedia.com.

Media Contact
Carla Vicens
blast! PR for Datran Media
(919) 833-9975 x10
Email Contact

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