Bell Buckle Holdings Announces Massive Order From T.J. Maxx and Marshalls

FARMINGTON, TN, Jan 22 (MARKET WIRE) --
Bell Buckle Holdings, Inc. (PINKSHEETS: BLLB) announced today that the
big-box retailers T.J. Maxx and Marshalls have selected fourteen Bell Buckle
Holdings products for placement in the gourmet sections of their stores.
Owned by The TJX Companies, Inc., T.J. Maxx and Marshalls are the first and
second largest off-price retailers of apparel and home fashions in the
United States, respectively. The fourteen Captain Rodney's Private Reserve
brand
items selected include the company's award-winning, all-natural Hot Pepper Jelly
and Mango Pepper jelly, five flavors of Caribbean Salsa, their all-natural Key
Lime Curd, plus two Captain Rodney's All-Natural Hot Sauces; Corazon del
Fuego and Mango Fire. T.J. Maxx and Marshalls will also offer Captain Rodney's
Private Reserve Sweet and Spicy All-Natural Pepper Glazes in four varieties;
Tequila Lime Glaze, Mango Pepper Glaze, Lime Ginger Glaze and the Original
BoucanGlaze. These items started hitting the store shelves in mid-January, just
in
time for the big football game.

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings, Inc. was founded in 1995 as Bell Buckle Country Store,
Inc., a family owned and operated business, dedicated to producing the finest
all-natural gourmet food products on the market. This dedication to excellence
has
garnered recognition throughout the industry and many national awards for both
taste and packaging. Through the years, the company has grown to include 5
brands, 239 products, sold in all 50 States and overseas through grocery stores,
specialty gourmet & gift shops and big box retailers. Bell Buckle Country
Store, Inc. products are sold under the brands: Captain Rodney's, Simplify,
Bell Buckle Country Store, Captain Rodney's Private Reserve. Rose & Ivy and
Bainbridge Festive Foods.

Additional information about Bell Buckle Holdings, Inc. is available on
thecompany's web site @ www.BellBuckleHoldings.com

About TJX Companies, Inc.

The TJX Companies, Inc. is the leading off-price retailer of apparel and
home
fashions in the U.S. and worldwide. The Company operates 853 T.J. Maxx, 778
Marshalls, 289 HomeGoods, and 131 A.J. Wright stores, as well as 34 Bob's
Stores, in the United States. In Canada, the Company operates 191 Winners and
71 HomeSense stores, and in Europe, 226 T.K. Maxx stores. TJX's press releases
and financial information are also available on the Internet at www.tjx.com.

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the
meaningof the federal securities laws, commonly identified by such terms as
"believes," "looking ahead," "anticipates," "estimates" and other terms with
similar meaning. Although the Company believes that the assumptions upon which
its
forward-looking statements are based are reasonable, it can give no assurance
that these assumptions will prove to be correct. Important factors that could
cause actual results to differ materially from the Company's projections and
expectations are disclosed in the Company's filings with the Securities and
Exchange Commission. All forward-looking statements in this press release are
expressly
qualified by such cautionary statements and by reference to the underlying
assumptions.

Contact:
Bell Buckle Holdings, Inc.
www.BellBuckleHoldings.com
(931) 359-8000

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