eToys Selects Omniture to Enhance Online Marketing Campaigns and Merchandising Strategies

OREM, UT, Jan 22 (MARKET WIRE) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization
software, today announced that eToys -- a leading children's toys retailer --
has selected Omniture to understand how their customers respond to online
marketing campaigns and merchandising strategies. Using Omniture Web analytics,
eToys, owned by The Parent Company, has gained increased insight into customer
interests and purchasing trends, allowing the company to enhance the online
shoppingexperience for their visitors as well as maximize online ROI across The
Parent Company's Web properties. In addition, eToys plans to integrate
Omniture with their on-site search solution, allowing the company to better
understand what information and products their customers are interested in and
structure their online merchandising and product ads accordingly.

"Web site real estate is a high priority. Omniture allows us to monitor
theperformance of each element of our sites -- including content and offers
--in real time, making it easy to serve our customers' interests by ensuring
online
marketing campaigns are mapped to consumer behavior," said Chris Cummings,
Chief Information Officer at The Parent Company, which owns and operates
eToys. "In addition, by integrating Omniture Web analytics with
partnering site search technology, we will be able to ensure our
merchandising structure effectively drives customers through the buying cycle."

Having real-time insight into consumer behavior on the eToys web site, and
across The Parent Company's nine Web properties -- including eToys.com,
BabyUniverse.com and MyTwinn.com -- was particularly important during the
recent holiday season as Cummings could determine needed changes to site
content and offers immediately.

Through Omniture Genesis -- an integration platform for Omniture partner
technologies -- eToys will integrate site search technology. With the
combined insight of Omniture SiteCatalyst Web analytics and site search,
eToys will be able to gauge the effectiveness of its internal search
activities by understanding which search terms are used the most, which terms
drive the most purchases, which terms are ineffective, and more. The company
can then leverage that information to ensure their products are structured
effectively and make certain customers are finding the information and
products they are looking for.

"Online retailers' main objective is to attract and engage each customer
ontheir site, guide them to the products they are searching for, and make
thepurchase process clear and easy," said Chris Harrington, president, worldwide
sales
and client services at Omniture. "Omniture helps companies achieve that goal by
optimizing each step of the consumer experience -- improving acquisition
strategies, campaign performance, shopping cart processes and more to drive
maximum profitability."

About The Parent Company

The Parent Company is a leading commerce, content and new media company
forgrowing families. The Parent Company provides comprehensive eCommerce and
eContent resources to help families plan, play and grow. The company's toy
business offers thousands of toys and children's products through its
eToys.com web site, catalogs and strategic retail partnerships; and
personalized dolls and accessories through its MyTwinn.com brand. Through its
baby business, the company is a leading online retailer of brand-name baby,
toddler
and maternity products sold through the BabyUniverse.com and
DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and
PoshLiving.com, reach the country's most affluent consumers with luxury baby
apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com
and
ePregnancy.com, The Parent Company has established a recognized platform
for the delivery of content and new media resources to a national audience
of expectant parents. The Parent Company is a market-leading digital
content and eCommerce company focused on parents.

About Omniture

Omniture, Inc. is a leading provider of online business optimization
software,
enabling customers to manage and enhance online, offline and multi-channel
business initiatives. Omniture's software, which it hosts and delivers to its
customers as an on-demand subscription service, enables customers to capture,
store and analyze information generated by their Web sites and other sources
and to gain critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. In addition,
Omniture offers a range of professional services that complement its online
services,
including implementation, best practices, consulting, customer support and user
training
throughOmniture University(TM). Omniture's 4,000 customers include eBay, AOL,
Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide
Financial,General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute
"forward-looking statements" within the meaning of Section 21E of the
Securities Exchange Act of 1934 and Section 27A of the Securities Act of
1933, including, but not limited to, statements regarding the abilities
andexpected benefits of our services to customers. These statements are based on
current expectations and assumptions regarding future events and business
performance and involve certain risks and uncertainties that could cause actual
results to differ materially, including but not limited to, risks associated
with our ability to ensure that our services address the specific
requirements of our customers and strategic partners, the continued adoption
by customers of our services, including our SiteCatalyst service, the
significant
capital requirements of our business model, our ability to develop or acquire
new services and enhance existing service offerings, risks associated with our
acquisition strategy and disruptions in our business and operations as a result
of
acquisitions, the continued growth of the market for on-demand, online business
optimization services, changes in the competitive dynamics of our markets,
errors,
interruptionsor delays in our services or other performance problems with our
services, our
ability to hire, retain and motivate our employees, the adoption of laws or
regulations, or interpretations of existing law, that could limit our ability
to collect and use Internet user information; and such other risks described in
Omniture's quarterly report on Form 10-Q for the period ended September 30,
2007, and from time to time in other reports filed by Omniture with the U.S.
Securities Exchange Commission. These reports are available on the Investor
Relations section of our website at http://www.omtr.com. Omniture undertakes
no duty to update any forward-looking statement to conform the statement to
actual results or changes in the company's expectations.

Copyright Copyright 2008 Omniture, Inc. All rights reserved. Omniture and
theOmniture logo are registered trademarks of Omniture, Inc., and Omniture owns
other
registered and unregistered trademarks. Other names used herein may be
trademarks of their respective owners.

Omniture Press Contact
Andrew Watson
801.932.7386
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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