MedTrackAlert Teams with 4INFO to Broadcast Consumer Health Information to Mobile...

MedTrackAlert Teams with 4INFO to Broadcast Consumer Health Information to Mobile Phones

Health content provider launches into exploding text message
market
LOUISVILLE, Ky.--(Business Wire)--MedTrackAlert, an award-winning consumer health information news
agency, today announces a collaboration with 4INFO, the leading text
messaging service in the United States. The partnership adds two
million mobile phone users to the reach of MedTrackAlert's health
information content and expands the breadth of 4INFO's news coverage.

Amplifying its position as an information source and content
provider, MedTrackAlert will syndicate its health-related content to
mobile phones through 4INFO's service. Consumers may subscribe to the
opt-in service at www.medtrackalert.com/4info-text-message-alerts.

4INFO will broadcast headlines of MedTrackAlert's articles, and
subscribers may reply to that test message to access more information.
Additionally, subscribers may send queries to request MedTrackAlert
headlines directly from their mobile phone by texting health keywords,
such as "HIGHCOL" for information on high cholesterol, to 4INFO
(44636). 4INFO's messaging service operates on any text-enabled phone.

"This collaboration with 4INFO enables us to offer our subscribers
additional sources of information, and our tremendous depth in
consumer health enhances 4INFO's strength as a comprehensive news
source in our increasingly on-demand world," said Ted Smith,
MedTrackAlert president and co-founder.

"Mobile phones have become a principal part of connectivity for
some demographics such as the Hispanic market," observed Smith. While
text messaging is often associated strongest with the youth market, a
study by Yahoo!, Telemundo and Experian Simmon Research that was
released in 2007 reported that nearly 70 percent of Hispanics in the
U.S., regardless of age, use text messaging regularly.

Texting is supported by all mobile phones now being shipped, and
eMarketer reports that, according to various research studies, mobile
phone users cite messaging as one of the device's most important
functions.

About 4INFO

The leader in text messaging services, 4INFO helps people stay in
the know while they're on the go. Founded in 2004, 4INFO delivers
millions of real-time SMS answers and entertainment messages - both as
a response to a search query and as an alert on subjects ranging from
sports scores and weather updates to stock quotes and celebrity
gossip. 4INFO's services work on any cell phone and are free of
charge. Companies also partner with 4INFO to connect with their mobile
audiences and deliver free ad-supported SMS content. 4INFO's SMS
ad-serving technology and targeted advertising programs give
businesses the ability to reach consumers in a new medium with
measurable results. Headquartered in San Mateo, Calif., 4INFO is
backed by Draper Fisher Jurvetson, Gannett Company, Inc., NBC
Universal, Sand Hill Capital, and U.S. Venture Partners. Learn more
at: http://www.4info.net or send a text to 44636.

About MedTrackAlert

MedTrackAlert is a consumer health information company dedicated
to helping people better understand the scope of their chronic
diseases and conditions, as well as the benefits and risks of
associated medications. The company provides its members with free
important, time-sensitive news to keep them aware of advances, adverse
drug interactions, and potential dangers related to their chronic
disease states and medication use. Additionally, the Web site offers
an array of online health management and assessment tools. The
company's goal is to help consumers begin and maintain a fruitful
collaboration with their doctors in the management of their health.
For more information, visit www.medtrackalert.com or call
502.805.5800.

MEDIA:
Amendola Communications for MedTrackAlert
Jan Shulman, 480-664-8412 ext. 12
jshulman@ACmarketingPR.com

Copyright Business Wire 2008