EyeWonder's In-Stream 2.0 Research Initiative Leveraged for Major Advertising Clients...

EyeWonder's In-Stream 2.0 Research Initiative Leveraged for Major Advertising
Clients of OMD and Tequila
Another Milestone in the Evolution of Pre-Roll Video Advertising Using
Interactive Pre-Roll and Overlay Bugs and Tickers

ATLANTA, Jan. 22 /PRNewswire/ -- EyeWonder, Inc., rich media and digital
video advertising's fastest growing innovator, today announced the launch of a
round of major campaigns from agencies OMD and Tequila that leverage
EyeWonder's In-Stream 2.0 Research Initiative. This marks another milestone in
the industry-leading study, which advances current levels of pre-roll video
advertising effectiveness and measurement by testing, tracking, and analyzing
consumer behavior tied to new video-based rich media ad platforms and formats.
"These campaigns represent significant progress in our In-Stream 2.0
Research Initiative, a project that will result in new standards and
expectations for in-stream advertising," said John Vincent, CEO of EyeWonder.
"Through our collaboration with leading agencies like OMD, Tequila and their
clients, we are generating the empirical data we need to drive quantifiable
and meaningful innovation that optimizes the in-stream advertising experience
for users, advertisers and publishers. This initiative is just another example
of what we do best: leveraging our experience and technology to drive further
innovation and richer results for the interactive advertising industry."
In cooperation with In-Stream 2.0 Research Initiative partner OMD,
EyeWonder has developed a series of user-friendly, interactive video
advertisements which include multiple layers of video and other interactive
features that can deliver, track, and measure usage with optimal interaction
and minimal intrusion. The campaigns are launching on several core gaming
audience sites.
EyeWonder has partnered with third-party research provider InsightExpress
for the In-Stream 2.0 Research Initiative. Through its In-Stream 2.0 research,
EyeWonder is providing agencies, advertisers and publishers with readily
understood research findings including quantitative behavior metrics,
qualitative performance metrics, and audience usability findings. It is
outlining correlations between these sets of quantitative and qualitative data
findings -- ultimately focused on defining the optimal in-stream advertising
experiences for consumers, advertisers, and publishers.
"As a primary partner in this initiative, we greatly appreciate the impact
it will have on the effectiveness and measurement of in-stream advertising and
the overall online advertising experience," noted David Goodrich, West Coast
Director of OMD Digital. "We look forward to putting the findings to use on
more and more upcoming EyeWonder In-Stream 2.0 campaigns."
For more information on the EyeWonder In-Stream 2.0 Research Initiative or
to find out how your company, agency, or web property can might participate,
please contact EyeWonder via email: instream@eyewonder.com
About OMD
OMD (www.omd.com) is one of the largest and most innovative media
communications specialists in the world, with more than 140 offices in 80
countries. Named 2006 Most Creative Agency in the World by The Gunn Report for
Media, OMD also had the distinction of being named Media Agency of the Year
and winning a Gold Lion and two Bronze Lions at the 2007 Cannes International
Advertising Festival. In addition, OMD was awarded the most Effies in 2006 and
2007, including the highest honor of Grand Effie, and was named 2005 Global
Media Agency of the Year by Adweek and 2005 Media Agency of the Year in the
U.S. by Advertising Age. The agency network is a unit of Omnicom Group Inc.
About EyeWonder, Inc.
EyeWonder, Inc. is rich media and digital video advertising's fastest-
growing innovator, empowering brands and advertisers to leverage the
industry's most comprehensive creative capabilities for online campaigns that
are proven to deliver richer results. Headquartered in Atlanta, the company's
pioneering technology enables advertisers and agencies to focus their time and
energy on producing the strongest interactive ad campaigns that reach across
more of today's top browsers and operating systems while eliminating
inefficiencies that limit creativity and slow workflow processes. Moreover,
EyeWonder delivers results. A recent Dynamic Logic study found that the
EyeWonder-powered campaigns generate a 65 percent increase in aided brand
awareness and a 34 percent increase in message association, and that EyeWonder
leads all other top rich media providers in generating increased lift in three
out of four core brand metrics.
EyeWonder services the world's top agencies and brands, and its rich media
and video ad products are accepted by more than a thousand online publishers,
including Yahoo!, AOL, and MSN. For more information on Richer Media and
Richer Results, please visit www.eyewonder.com.
SOURCE EyeWonder, Inc.,

Kathleen Zakrzewski, +1-215-939-5709, kathleen@0to5.com, or Cheri La Spada,
+1-267-752-0098, cheri@0to5.com, both of Zer0 to 5ive, for EyeWonder