Forestry Insiders Join ImageTree To Spur Product Development for TIMOs and REITs,...

Forestry Insiders Join ImageTree To Spur Product Development for TIMOs and REITs, and Expand Private Landowner, Carbon Markets

MORGANTOWN, W.Va.--(Business Wire)--Forestry insiders Charles (Chuck) Anderson and Larry Fuller have
joined precision forestry company ImageTree Corp., as vice president,
Corporate Development, and director, Institutional Markets,
respectively.

Anderson brings two decades of broad experience in the
forest-products industry to ImageTree, where he is leading the
company's carbon-market initiative, its partnership program and its
expansion in the private landowner segment of the timber marketplace.
Prior to joining ImageTree, he was senior marketing manager at BASF
Corporation (NYSE:BF), the world's largest chemical company, where he
was responsible for the U.S. forestry market.

Before BASF, Anderson helped launch ForestExpress, a B2B
e-commerce firm with such backers as International Paper (NYSE: IP)
and Georgia-Pacific Corporation (now Georgia-Pacific LLC, a wholly
owned subsidiary of Koch Industries), where Anderson spent most of his
career, in positions from land management to wood procurement
analysis.

"Chuck is expert in providing global enterprises with
market-leading information management and integration solutions," said
ImageTree CEO Mark Redlus, noting that at ForestExpress Anderson
"helped create the industry's first online trading platform for timber
products; at Georgia-Pacific he created the first reverse auction
e-commerce business model for wood fiber purchases; and at BASF he
played a significant role in expanding the non-industrial private
landowner base."

Redlus continued: "With Chuck's history in driving technology
development and adoption in this industry, we are confident that he
will have a great impact on ImageTree's progress, including leveraging
our unique inventory technology and process within the emerging carbon
market."

While Anderson provides direction for the non-industrial landowner
market, Fuller is applying his 30-plus years of experience in
management of commercial forestry enterprises to the institutional
side of the business. Having held positions of increasing
responsibility at both a timber investment management organization
(TIMO) and a real estate investment trust (REIT), he is focused on
product development and sales to these groups.

"Larry is transferring his market understanding into
product-development strategies," said Redlus, noting that Fuller
joined ImageTree from Hancock Forest Management, a subsidiary of
$6.8-billion TIMO Hancock Natural Resource Group, Inc., where he held
a number of positions, including manager of the mid-Atlantic region.

"His Hancock TIMO experience coupled with his Plum Creek REIT
experience makes Larry distinctively qualified to direct the company's
efforts in the institutional marketplace," continued Redlus, alluding
to Fuller's having been resource manager for Seattle, Wash.-based Plum
Creek Timber Company (NYSE: PCL), a REIT that owns more than eight
million acres of U.S. timberlands. At Plum Creek, now the nation's
largest private landowner, Fuller managed a 1.1-million-acre
commercial forest farming operation.

For more than three years before Plum Creek, Fuller was with The
Timber Company, which managed some five million acres of U.S.
timberlands; there he was general manager of a 550,000-acre commercial
forest farming business unit in the Southeast. He began his career in
forestry in 1976, when he joined Georgia-Pacific and stayed for 22
years on various assignments, including managing Brunswick Forest, a
470,000-acre operating unit in the southeast part of Georgia.

"As a forester, I would have given my right arm for the tools that
ImageTree offers," Fuller declared, explaining why he made the move to
the early-stage business. "I can't wait to take them to my former
colleagues and see the dramatic results that they will experience."

"With the change in ownership of our forests, there's been a major
financial shift in our industry," said Anderson. "I came to ImageTree
because I want to play a part in bringing about the technological
changes that need to take place to accommodate that shift," he
continued, exuding his fellow executive's enthusiasm.

About ImageTree Corporation

ImageTree is "the precision forestry company" that provides
accurate and consistent assessment of forest assets, significantly
improving both timberland management practices and investor returns.
Its patented process, which combines remote sensing, automated
software, and advanced mathematics and analysis, enables superior
site-specific economic, environmental and sustainable-forest decision
making. ImageTree's ForestSense inventory platform provides precise,
timely and cost-effective inventory and its process can reduce a
typical five-year inventory-cycle time up to 80 percent. The company
has academic relationships with the University of Georgia's Warnell
School of Forestry and Natural Resources; Yale University's Global
Institute for Sustainable Forestry; and the Davis College of
Agriculture, Forestry and Consumer Sciences at West Virginia
University.

Notes: 1) Bios and executive photos are available and interviews
can be arranged. 2) ImageTree, ForestSense and The Precision Forestry
Company are trademarks of ImageTree Corporation. The names of other
actual companies and/or products/services mentioned herein may be the
trademarks of their respective owners.

For ImageTree Corp.
Rick Sacks, 973-467-8728
rick@smartpr.net

Copyright Business Wire 2008