IdentityTruth Offers Industry's First $2 Million Guarantee for Identity Protection

Guarantee Provides Reimbursement in the Event of Loss Because of
Identity Theft
WALTHAM, Mass.--(Business Wire)--IdentityTruth, the leading provider of a new breed of services to
help consumers safeguard their Privacy and Identity, today announced
an industry-leading $2 million dollar service guarantee for
remediation of losses suffered as a result of a failure of
IdentityTruth services. The service guarantee is provided for
IdentityTruth subscribers and offers the broadest coverage in the
marketplace with the highest guarantee cap of $2 million dollars.

Subscribers to IdentityTruth's services are reimbursed under the
service guarantee for expenses incurred if their "personal identifying
information" (name, address, social security number, bank or credit
card account number) is compromised and used to commit fraud as a
result of such service failure.

"Identity theft is a pervasive crime, becoming ever more complex,
impacting people of every age, financial, and social demographic,"
said Steven Domenikos, CEO of IdentityTruth. "Any consumer can
minimize the risk of personal information by implementing services
like ours, simply through gaining a deeper understanding of where they
have left a digital footprint."

Partnering with Experian(TM) for credit data, IdentityTruth is
committed to the integrity and privacy of individual's personal
information. IdentityTruth combines real-time detected suspicious
activities, fraud schemes, credit requests, related data breaches, and
the individual's specific profile to offer a more complete picture of
a consumer's identity risk--from credit information to SSN tracking.

IdentityTruth reports suspicious events in the past, ensures that
Fraud Alerts are properly activated on the consumers credit profile
with the three credit bureaus, helps predict possible fraud actions
that could impact the individual in the future, delivers on-going
alerts about any changes to the individual's credit and identity
profile, and reports on any related regionalized data breach that
could have impacted the individual's identity.

The truth about identity is that the alarm is usually sounded
after the identity theft has already occurred. The consumer is often
left confused and defenseless about remediation options and methods to
restore their identity health. Armed with precise actionable
information from IdentityTruth, consumers can proactively reduce the
risk of misuse of their identities through better understanding of
where their personal data exists. This knowledge affords individuals
the opportunity to act sooner rather than later in the case of misuse.
Early detection is the only protection.

IdentityTruth offers users an initial free check of their identity
health by registering at www.identitytruth.com. The premium member
service, subject to IdentityTruth's service guarantee, is available to
consumers for $9.99 per month.

About IdentityTruth

IdentityTruth is the leading provider of a new breed of service to
help consumers safeguard their Privacy and Identity. Through
innovative technology, individuals receive the earliest possible
notification(TM) in advance of potential misuses of their identities
so they can take better control. Early detection is the best
protection. IdentityTruth is a privately held, VC- funded company
headquartered in Waltham, Massachusetts. Investors include Argonaut
Ventures and Stata Venture Partners. For more information, go to
www.identitytruth.com or call 781-684-1300.

Kel & Partners
Laura Ackerman, 508-366-2099, ext. 125
laura@kelandpartners.com

Copyright Business Wire 2008