Macrovision's FLEXnet Operations Removes Manual Mayhem from License Generation &...

Macrovision's FLEXnet Operations Removes Manual Mayhem from License Generation & Activation

Enhanced Activation Lowers Support Costs for Software Producers,
Increases Customer Satisfaction with an Improved End-to-End
Entitlement and Licensing Experience
SANTA CLARA, Calif.--(Business Wire)--Macrovision(R) Corporation (NASDAQ:MVSN) today announced a new
version of its FLEXnet Operations software that provides software
producers with additional automation capabilities and a more secure
process for entitlement and license management. The software
simplifies and speeds the license lifecycle activities of generating,
activating, renewing and returning software licenses, which can reduce
support costs, facilitate faster revenue recognition, and improve
customer satisfaction.

For software producers, including those at hardware manufacturing
companies, manual license management can prove not only daunting but
damaging to their ROI. Producers want to go to market with new and
updated products quickly and efficiently, a goal that slows with
manual licensing. And if a merger or acquisition is added to the mix,
producers are faced with newly acquired products and disparate license
technologies that manual efforts can't accurately or easily manage.

Macrovision's FLEXnet Operations reduces the pain of manual
licensing and brings automation to the entire entitlement and license
lifecycle. Producers can discard tedious, costly manual processes and
use the back-office operations capabilities to automatically create
and manage their product packages, entitlements and licenses.

Today, the new version of FLEXnet Operations delivers enhanced
automation capabilities that result in a faster, more seamless
licensing experience that can lower support costs for both producers
and their customers. Some of the new capabilities include:

Self Service Capabilities & Enhanced Support for Automated
Activation: Producers set the stage for a better end-customer
experience as they use FLEXnet Operations 11.5 to automate day-to-day
entitlement and license management tasks such as order entry,
fulfillment and change requests. End-customers can directly benefit by
being able to independently activate, return, transfer, upgrade, or
renew licenses without assistance from customer support. And
single-click activation can make their licensing activation process
significantly faster and easier. Single-click activation also
simplifies the product trial process for prospective customers. It
contributes to a more satisfying evaluation process and can expand the
number of prospects who evaluate and ultimately purchase a product.

"Our work with Macrovision is continuing to help us enhance our
productivity and customer experience. The latest release of FLEXnet
Operations is a great example of how Macrovision is committed to our
success. The new product provides us with end-to-end product
activation capabilities that can increase customer satisfaction and
simplify the process of product license activation for all users,"
said Chuck Schwerin, senior product manager, Licensing Technologies,
Pitney Bowes MapInfo.

Enhanced Data Collection Capabilities: Producers can now collect
and store key customer data more efficiently and use that data to
increase revenues. Whereas customer data was previously gathered
manually, producers now have an automated process within FLEXnet
Operations. They can track and segment their customers based on the
information they collect during the automated activation process,
enabling them to provide customized products and services that match
their customers' needs. They can also use the information to determine
which customers will most likely benefit from new or updated software
and then pursue those customers with targeted communications.

Enhanced Troubleshooting Capabilities: Customer service personnel
that work for software producers can now use the data that is
automatically captured by FLEXnet Operations 11.5 to effectively
troubleshoot problems, potentially resulting in shorter, less costly
support calls and less system down-time.

Foundational Support for Third Party Licensing Technologies:
FLEXnet Operations can now manage customer entitlements that use
multiple licensing technologies -- homegrown or commercial -- other
than FLEX technologies. Producers can use FLEXnet Operations to
centrally manage customer entitlements as opposed to manually managing
different sets of processes on multiple licensing systems.

"The win-win of FLEXnet Operations 11.5 means software and
hardware producers have a streamlined method for entitlement and
license management, and their customers experience greater convenience
and user satisfaction," said Mark Bishof, executive vice president and
general manager, Software Business Unit, Macrovision Corporation. "We
continue to enhance our software so our customers can successfully
manage their entitlement and licensing efforts and continue to help
their end-customers prosper."

FLEXnet Operations 11.5 is a key component of Macrovision's
Entitlement Relationship Management solution, an end-to-end solution
of FLEX-powered technologies that simplify the relationship between
software producers and enterprise customers. The solution provides a
complete view of software entitlements, offers digital delivery of
software and updates, and enables monitoring and/or enforcement of
software usage. Producers using the solution can benefit by increasing
revenues and lowering operating costs due to fewer costly manual and
redundant processes.

FLEXnet Operations 11.5 is available today.

About Macrovision

Macrovision provides a broad set of solutions that enable
businesses to protect, enhance and distribute their digital goods to
consumers across multiple channels. The company's All Media Guide
content database service enables consumers to access information on
music, movies and games in order to enhance their overall experience
with the content and devices. Macrovision solutions are deployed by
companies in the entertainment, consumer electronics, gaming,
software, information publishing, online distribution and corporate IT
markets to solve industry-specific challenges and bring greater value
to their customers. Macrovision holds approximately 285 issued or
pending United States patents and more than 1,200 issued or pending
international patents, and continues to increase its patent portfolio
with new and innovative technologies in related fields. Macrovision is
headquartered in Santa Clara, California, U.S.A. with other offices
across the United States and around the world. More information about
Macrovision can be found at www.macrovision.com.

(C)Macrovision 2008. Macrovision is a registered trademark of
Macrovision Corporation. All other brands and product names and
trademarks are the registered property of their respective companies.

This press release may contain "forward-looking" statements as
that term is defined in the Private Securities Litigation Reform Act
of 1995, including, but not limited to, statements regarding the
financial impact of the transaction described herein. A number of
factors could cause Macrovision's actual results to differ from
anticipated results expressed in such forward-looking statements. Such
factors are addressed in Macrovision's Report on Form 10-Q for the
period ended September 30, 2007, which is on file with the Securities
and Exchange Commission (available at www.sec.gov). Macrovision
assumes no obligation to update any forward-looking statements.

Macrovision Corporation
Linda Quach, +1-408-562-8504
lquach@macrovision.com

Copyright Business Wire 2008