Gold Lasso Partners With Pivotal Veracity for Optimized Email Delivery

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Tue Jan 22, 2008 8:30am EST 

  GAITHERSBURG, MD, Jan 22 (MARKET WIRE) -- 
 Gold Lasso, Inc. (www.goldlasso.com), a leading provider of on-demand email
marketing software, has announced a partnership with Pivotal Veracity, the
number
one ranked independent email delivery auditing and optimization company for
large enterprises. This partnership allows Gold Lasso clients to check
deliverability and conduct extensive message testing analysis with Pivotal
Veracity's award winning eDesign Optimizer and eDelivery Tracker.

    Gold Lasso clients, using eDesign Optimizer, can view how messages render on
all
popular US and International Mobile Phones, desktop readers, and at all
major ISPs worldwide; ensure W3C and WDG code compliance; optimize English,
French
and Spanish language emails; and validate links and images to minimize load
times and improve the recipient's experience.  Pivotal Veracity's eDelivery
Tracker solution provides a means to track what happens to emails after it
reaches ISPs and Enterprises in over 60 countries in North America, Europe,
and Asia. Gold Lasso clients will be able to pre-screen their messages to
flag potential deliverability problems, and verify the email inbox delivery of
their
messages, which allow for ongoing monitoring and improvement of their online
reputation.

    "Gold Lasso is constantly striving to develop and incorporate the best
features for email marketing campaigns.  With over 90% of email volume spam, and
30% of legitimate opt-in emails that never reach the customer's inbox, we strive
to
ensurethat every campaign is successful," says Elie Ashery, President & CEO of
Gold Lasso.

    Gold Lasso's email marketing solutions provide an integrated suite of
Web-basedproducts and services that empower the professional marketer with the
ability
to optimize the processes of planning, executing, managing and measuring
their various email marketing efforts.

    "The Gold Lasso and Pivotal Veracity partnership facilitates the way eLoop
users monitor and control the deliverability and effectiveness of their entire
email marketing program," said Deirdre Baird, President & CEO of Pivotal
Veracity. "In a highly competitive marketplace, Gold Lasso customers will now
have an advantage."

    ABOUT GOLD LASSO

    Gold Lasso, Inc., located in Gaithersburg, MD, is an interactive
technologymarketing firm that started operations in 2001. The company primarily
services the
association, publishing, retail, education and hospitality industries. For more
information, visit the Gold Lasso Web site at http://www.goldlasso.com or
call 301-990-9857.

    ABOUT PIVOTAL VERACITY

    Founded in 2003, Pivotal Veracity is a digital communications optimization
company
that provides legitimate companies with a comprehensive range of solutions
and services for safeguarding and maximizing the deliverability, credibility,
reputation
and rendering of their critical email communications. Rated the top provider by
analysts and industry experts, Pivotal Veracity is the leading choice for global
enterprises and the world's most discriminating brands such as American
Express, Borders, Consumer Reports, Cisco, Dow Jones, IBM, Nestle, Netflix,
Oracle,
Progressive, SAP, and Ulta.

    

MEDIA CONTACT:
Nataly Blumberg
Email Contact
516-859-6665

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