Parlay Entertainment Teams With NetPlay TV to Power Big Box Bingo
* Reuters is not responsible for the content in this press release.
LONDON, UNITED KINGDOM, Jan 22 (MARKET WIRE) --
Parlay Entertainment Inc. (TSX VENTURE: PEI), the world's leading
supplier of Internet bingo software, and NetPlay TV plc (AIM: NPT), the
interactive TV gaming company, are pleased to jointly announce an
agreement to further develop Big Box Bingo, one of NetPlay TV's core
properties.
The multi-phase plan sees Parlay developing an online bingo solution that
lets fans of the Big Box Bingo TV show play additional bingo games and a
host of slot games online. Additional phases over the coming months will
include mobile phone integration, television streaming and the
integration of Parlay's back-end software to power the televised bingo
game.
Big Box Bingo launched in July 2007 and became the UK's first-ever live
interactive TV game show. Airing weekly on Sky Channel 847, the show
allows viewers to play along with an interactive bingo game from the
comfort of their own homes. Big Box Bingo features larger-than-life sets,
beautiful models and an enthusiastic host. Players purchase and print
cards at BigBoxBingo.com, or they can choose to receive them through the
post.
"Our formula of a quality live TV show, big prizes and the ability to
mark real bingo cards at home has already proven to be a winning
combination," said Martin Higginson, Chairman and CEO of NetPlay TV. "By
combining the flexibility of the Internet with the trusted medium of
television, we've created a potent new gaming product that players really
love.
"It is a natural progression to extend the offering online, allowing our
customers to play bingo and other online games any time they please. Our
partnership with Parlay will harness the power of Parlay software, as
well as Parlay's considerable experience in the online bingo space. This
is the next step in our mission to offer a truly converged gaming
experience."
"Big Box Bingo is one of the most exciting bingo games we've ever seen,"
said Steve Cook, European Managing Director for Parlay Entertainment.
"We're pleased that NetPlay TV has chosen us to help them further develop
the interactive features of the show, including mobile phone and further
web integration."
NetPlay TV plc also produces Live Roulette TV show, also airing on Sky
Channel 847 from 12 noon till 4am every day of the week. As part of the
agreement, Parlay will also add additional web games to the Live Roulette
offering as it migrates to its new domain; www.supercasino.com. The
addition of these web games will allow its customers to play a variety of
casino games online as well as on the TV.
Parlay Entertainment have successfully integrated and launched online
bingo with an impressive list of more than 50 gaming operators worldwide,
including tier one media and lifestyle brands.
Notes to Editors:
About Parlay Entertainment
Parlay Entertainment Inc. is the world's leading developer and licensor
of online bingo software. As the inventor and patent holder of Internet
bingo, Parlay was the first company in the world to develop and deploy a
commercial Internet bingo product. Parlay Bingo is available in both
75-number and 90-number versions and is complemented by a full suite of
lottery and casino games. The company's multi-player, multi-platform
technology is used to power more online bingo sites than any other
software provider in the world. Some of the world's best-known brands use
Parlay Bingo solutions, including Virgin, AOL and Yahoo. Parlay also
powers two leading European bingo networks operated by St. Minver and The
Gaming Network. Parlay is headquartered in Oakville, Canada with
locations in Bridgetown, Barbados, Valletta, Malta.
About NetPlay TV plc
NetPlay TV plc is listed on the AIM market of the London Stock Exchange
(NPT). NetPlay TV operates a number of interactive gaming services under
a UK gaming license, including Live Roulette and Big Box Bingo.
www.liveroulette.com www.bigboxbingo.com. These services can also be
viewed live on television on Sky Channel 847 12 noon - 4am. Virgin One 12
midnight - 3am, and Bravo TV 1am - 4am.
The company is focused on the delivery of a converged interactive gaming
experience allowing its customers to interact with its games on a variety
of platforms, TV, Internet and mobile from a common integrated wallet.
- Publication photographs are available from Redleaf Communications or
www.redleafpr.com.
For more information on Parlay solutions and services, please visit our
Web site at www.parlaygroup.com.
This document may contain statements about expected future events and/or
financial and operating results of Parlay Entertainment Inc. that are
forward-looking. By their nature, forward-looking statements require the
Company to make assumptions and are subject to inherent risks and
uncertainties. There is significant risk that predictions and other
forward-looking statements will not prove to be accurate. Readers are
cautioned not to place undue reliance on forward-looking statements as a
number of factors could cause actual future results, conditions, actions
or events to differ materially from the targets, expectations, estimates
or intentions expressed in the forward-looking statements.
TSX Venture Exchange
does not accept any responsibility for the adequacy or accuracy of this
release.
Contacts:
Parlay Entertainment Inc.
Tyler Schwartz
Communications Specialist
(905) 337-6532
Email: tyler.schwartz@parlaygroup.com
Website: www.parlaygroup.com
NetPlay TV plc: Redleaf Communications
Ian Haworth
+44 (0)207 822 0200
NetPlay TV plc: Redleaf Communications
Sanna Lehtinen
+44 (0)207 822 0200
Website: www.redleafpr.com
Copyright 2008, Market Wire, All rights reserved.
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