MagnaChip Sets the Standard for High Definition 1.3 Megapixel CMOS Image Sensor Performance

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Tue Jan 22, 2008 8:54am EST

MagnaChip Sets the Standard for High Definition 1.3 Megapixel CMOS Image
Sensor Performance

SEOUL, South Korea, Jan. 22 /PRNewswire/ -- MagnaChip Semiconductor Ltd.,
a leading provider of analog and mixed signal semiconductor products for high
volume consumer applications, today, announced the launch of its
high-definition (HD) ready 1.3 megapixel raw bayer output CMOS image sensor.
With this launch of the new image sensor, MC515ER, MagnaChip enhances its
product portfolio for the growing markets that require exceptional imaging
performance in low light situations.
    The MC515ER is a 1.3 megapixel SXGA (1280x1024) resolution raw Bayer
output image sensor leveraging an advanced low noise pixel process implemented
in MagnaChip's 0.13um CIS process technology.  The high quantum efficiency and
low read noise enable a Signal to Noise ratio (SNR) that is over 15 dB better
than the performance available for typical sensors in the market today.
    The MC515ER supports an ITU-R BT.656 parallel video interface with
MagnaChip's specialized low EMI technology.  The device also supports a SMIA
compatible CCP2 video interface. The device is programmable through a two-wire
camera control interface (CCI) and supports on-chip frequency synthesizer,
on-chip horizontal and vertical digital binning and automatic black level
calibration.  The MC515ER goes beyond standard Bayer RGB devices by offering
on chip pixel correction and advanced de-noising.  These sophisticated signal
processing blocks enhance image sensor performance and ease system
integration.  The MC515ER requires minimal external components and is
optimized for low power consumption. The device can operate from a single 2.8V
power supply or a dual 2.8 and 1.8V.  A wide range of voltages are supported
for digital I/O.
    The 30 frames per second (fps) operation combined with very high SNR
performance is well-suited for PC cameras, HD video capture devices, and
performance oriented surveillance applications.  As the image quality
requirements for the handset camera phone market continue to increase, OEMs
can use this product to reduce motion artifacts, increase operating scene
range, and improve overall perceived picture quality.
Robert Krakauer, President of MagnaChip, said, "We are pleased to offer
our customers unique products that take their image quality to new levels.
Our investment in advanced pixel technologies, along with our custom
fabrication processes for CMOS sensors ensure that we deliver leading image
quality. We expect to fully leverage our technological advantage in providing
excellent low light performance and other product features to become a leader
in the CMOS imager market."
    Packaged samples are available. The MC515ER will be in mass production in
the first half of 2008.  MagnaChip has a complete suite of demonstration
systems and reference designs to support end product development.
    For more detail product information, please see our website at
http://www.magnachip.com or contact your local MagnaChip sales office.
    About MagnaChip Semiconductor
    Headquartered in Seoul, South Korea, MagnaChip Semiconductor is a leading,
Asia-based designer and manufacturer of analog and mixed-signal semiconductor
products for high volume consumer applications, such as mobile phones, digital
televisions, flat panel displays, notebook computers, mobile multimedia
devices and digital cameras.  The Company has a broad range of analog and
mixed-signal semiconductor technology, supported by its 28-year operating
history, large portfolio of registered and pending patents and extensive
engineering and manufacturing process expertise.  For more information, visit
http://www.magnachip.com.
    Forward-Looking Statements:
    Certain statements contained in this press release contain forward-looking
statements regarding MagnaChip Semiconductor's operations, economic
performance and financial condition.  Although MagnaChip Semiconductor
believes that the expectations reflected in these statements are reasonable,
no assurance can be given that such expectations will prove to have been
correct as a result of many factors, including those described in our annual
report on Form 10-K for the year ended December 31, 2006, which was filed with
the Securities and Exchange Commission on March 30, 2007.
    CONTACTS:
    In Korea:                         In the U.S.:
    Mi-Jeong HAN, PR Manager          Joseph Villalta at The Ruth Group
    Tel: 82-2-6903-3195               Tel: +646-536-7003
    mj.han@magnachip.com              jvillalta@theruthgroup.com

SOURCE  MagnaChip Semiconductor Ltd.

In Korea: Mi-Jeong HAN, PR Manager, +82-2-6903-3195, mj.han@magnachip.com; or
In the U.S.: Joseph Villalta at The Ruth Group for MagnaChip Semiconductor
Ltd., +1-646-536-7003, jvillalta@theruthgroup.com
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