Convera(R) Extends Self-Service Capabilities for the Publishing Community
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Dramatically reduces time to launch Vertical Search Sites
VIENNA, Va., Jan. 22 /PRNewswire-FirstCall/ -- Convera Corporation
(Nasdaq: CNVR), http://www.convera.com, a leading provider of vertical search
services for publishers, today announced the release of a new version of its
Publisher Control Panel, an easy to use self-service application that enables
editorial, audience development and sales teams of trade publishers to better
serve the content information needs of their online communities and the
targeted search advertising needs of their advertisers.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071119/NEM050LOGO )
Through Convera's Publisher Control Panel (PCP) publishers can easily set
up and administer integrated site and best-of-Web search, aggregating their
public and proprietary content with the best of the public Web under their own
brands. The new release of the PCP includes the following service
enhancements:
* Control of all processes from a single page of the PCP
* Targeted advertising packages with banner, category and keyword
sponsorships, as well as enhanced directory listings
* Customized ranking, enabling the editor to closely control and customize
search results
* New content analytics tools
* Enhanced search analytics tools
* Enhanced online help and training facilities for editors and advertising
sales teams
"Our editorial staff needs complete flexibility and control to create a
relevant user experience for the information needs of institutional
investors," said Nick Ferris, a Publisher at Institutional Investor who has
been using the new version. "The new PCP allows us to customize categories,
ranking schemes and search results presentation. It also enables us to
dynamically customize and update suggested links, popular searches."
Also using the new PCP is Diane Burley, Publisher of Pure Contemporary.
"We have dramatically reduced the turnaround time to customize our vertical
search site," said Burley. "Convera's PCP enables us to create and publish
new site configurations and downloadable search boxes in completely self-
service mode."
About Convera(R)
Convera is the leading provider of search and advertising as a service for
trade publishers and manages the vertical search sites of a growing number of
specialist publishers around the world. Convera enables publishers to generate
additional revenue by creating customized search applications for specialist
audiences under their own brand.
Convera site search, vertical search and lead generation applications can
combine publisher proprietary content with an editorially vetted best of the
Web for specific professional audiences, providing an authoritative and
comprehensive search experience. Many of the world's largest publishers are
working with Convera to accelerate their e-publishing strategies, meet growing
online revenue goals and build loyal online professional communities.
This release, including any statements from Convera personnel, contains
statements about Convera's future expectations, performance, plans, and
prospects, as well as assumptions about future events. The reader is cautioned
not to put undue reliance on these forward-looking statements, as these
statements are subject to numerous factors and uncertainties, including
without limitation, business and economic conditions and trends; the ability
to continue funding operating losses; fluctuations in operating results
including impacts from reduced corporate IT spending and lengthier sales
cycles; continued success in technological advances and development; possible
disruption in commercial activities caused by terrorist activity and armed
conflict, such as changes in logistics and security arrangements; reduced
customer demand relative to expectations; competitive factors; and other risk
factors listed from time to time in the company's reports to the Securities
and Exchange Commission. Actual results may differ materially from our
expectations as the result of these and other important factors relating to
Convera's business and product development efforts, which are further
described in Convera's filings with the SEC. These filings can be obtained
from the SEC's website located at www.sec.gov. Any forward-looking statements
are based on information available to Convera on the date of this release, and
Convera assumes no obligation to update such statements. Convera(R) and the
Convera design logo are trademarks of Convera in the United States and other
countries.
SOURCE Convera Corporation
Todd Petruska of Burson-Marsteller, +1-212-614-4704, todd.petruska@bm.com, for
Convera Corporation
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