Take a Walk on the Feminine Side With One-Of-A-Kind 'Pimped Out Powder Room'

The Dallas Cowboys Cheerleaders Launch Roto-Rooter's Girly Bathroom

CINCINNATI, Jan. 22 /PRNewswire/ -- The Dallas Cowboys Cheerleaders and
Roto-Rooter have teamed up to announce the perfect place to watch football's
most anticipated game: the bathroom!
(Photo: http://www.newscom.com/cgi-bin/prnh/20080122/AQTU005)
By way of its Pimped out Powder Room, Roto-Rooter will offer one lucky
woman a few more excuses to spend time in the most-frequented room in the
house. For starters: a salon-style hair dryer, a pedicure tub, a Nintendo(R)
Wii(TM) and a triple-threat, flat-screen TV (perfect for viewing the Big Game)
that also functions as a mirror and a heated towel rack.
This ultimate bathroom destination for the modern woman was created as a
follow-up to last year's Pimped out John sweepstakes. More than 300,000 people
entered to win the wacky custom-made commode decked out with every imaginable
luxury enhancement, from an Xbox and LCD TV to a kegorator and bike pedals.
For the sweepstakes' second year, the company put a feminine touch on the
prize as a shout out to those who make the most service calls: women.
"Roto-Rooter understands that when it becomes necessary to seek high-quality
plumbing and drain service, women make that call 55 percent of the time," said
Paul Abrams, Roto-Rooter's public relations manager. "As a thank you, we've
created a truly female-inspired refuge."
Pimped out Powder Room
Since women often sneak to the bathroom to steal moments of solace, the
following features were incorporated into the Pimped out Powder Room to ensure
all time spent there is pleasant:
-- Kohler(R) San Raphael(TM) elongated one-piece luxury toilet with
Ingenium(R) flushing system
-- Kohler(R) C3-200 luxury toilet seat with bidet functionality, heated
seat, deodorizer system, bowl light and remote control
-- Aquavision(R) T-1 LCD MIRRORIVISION: This flat panel 17-inch TV doubles
as a non-steamable bathroom mirror AND boasts a built-in heated towel
rack. As if that's not enough, it's equipped with a waterproof remote
control that can float in a bathtub
-- Nintendo(R) Wii(TM) video game system
-- Conair(R) Pro Styler(TM) 1875 watt salon-style hair dryer
-- Homemedics(R) Pedicure Footbath
-- PhotoGlow(R) virtual window: gives any bathroom the illusion of a view
-- Apple(R) 16GB iPod(R) Touch(TM)
-- Bose(R) SoundDock(R) wireless digital music system with iPod(R) docking
station
-- Pottery Barn(R) Perfectly Prepped bath caddy with makeup mirror, fully
stocked with cosmetics
-- Philips(R) DVP3140 Ultra-slim Progressive Scan DVD player
-- Pink Sony(R) Vaio(R) CR Series Notebook computer and custom-designed
swing-away laptop desk
-- Sonicare(R) Flex(TM) electric toothbrush
-- Pink Pottery Barn(R) Supercool(TM) Fridge
-- Flavia(R) Fusion(TM) drinks station with supply of teas, coffees and
drinks
-- Magino(R) acrylic stool / magazine rack
-- Method(R) Aroma Sticks(TM) aromatherapy vase

Why the cheerleader tie-in? According to Abrams, "The Dallas Cowboys
Cheerleaders are not only notoriously feminine, they're extremely busy. To be
a member of the squad, the women must be enrolled in college or working part
or full-time, not to mention the long hours of physical and mental
conditioning they go through to make the team. Whether waiting for practice to
start or to hit the field, they spend hours in locker rooms each week where
they not only get ready and perfect their routines, but also do homework and
check e-mail. As football mania sweeps the nation, we're honored to partner
with the NFL's most elite squad -- perfect representatives for a prize
specifically designed to rejuvenate women pressed for time."
As far as the cheerleaders are concerned, the Pimped out Powder Room is a
touchdown. "What woman wouldn't want these amenities?" asks Megan Fox,
four-year cheerleading veteran. "I'm all for pampering now and again, but the
real beauty of the Pimped out Powder Room is the multi-tasking it encourages.
You can dry your hair, soak your feet, make a cup of tea, check your e-mail
and catch up on the game -- all while sitting on what's sure to be the most
comfortable seat in your home. They've thought of everything!"
Tired of towels lying all over your bathroom floor? Try hanging them up on
a state-of-the-art TV that doubles as a towel rack AND mirror. Is that
staticky alarm clock radio prohibiting you from channeling your best Beyonce?
Crank your iPod Touch. Sudoku not cutting it? Watch a DVD while soaking those
tired feet in your pedicure tub. Gunky mascara got you down? Roto-Rooter's
also throwing in a complete line of top-notch cosmetics along with two sets of
fluffy pink and white towels.
Roto-Rooter will even come to your home to install the Pimped out Powder
Room! Visit rotorooter.com to register to win the Pimped out Powder Room from
Jan. 22, 2008 through April 1, 2008. The winner will be crowned on National
Plumber's Day: April 25, 2008.
About Roto-Rooter
Roto-Rooter was established in 1935 and today is the largest provider of
plumbing and drain-cleaning services in the United States and Canada.
Roto-Rooter is a wholly owned subsidiary of Chemed Corporation. Roto-Rooter
operates businesses in more than 110 company-owned territories and more than
500 franchise territories, serving approximately 90 percent of the U.S.
population.
SOURCE Roto-Rooter

Ginny Brocker, +1-312-228-6823, ginny.brocker@ketchum.com, for Roto-Rooter; or
Paul Abrams of Roto-Rooter, +1-513-762-6434, paul.abrams@rrsc.com