Reed's Inc. Announces Central Massachusetts Launch; Atlas Distributing, Inc. to Distribute...

Reed's Inc. Announces Central Massachusetts Launch; Atlas Distributing, Inc. to Distribute Reed's Product Line

LOS ANGELES--(Business Wire)--Reed's, Inc. (NASDAQ:REED) announced today that Atlas
Distributing, Inc., a full-line beer and beverage distribution
company, has agreed to distribute Reed's product line throughout
Central Massachusetts.

Christopher Reed, Founder and CEO of Reed's, Inc., stated, "Atlas
Distributing is an innovator in its field and recognized for its
comprehensive portfolio of several high growth and quality beer and
new age beverage brands. We look forward to utilizing Atlas
Distributing's significant regional expertise to increase Reed's brand
awareness within an important metropolitan area that represents a
population base in excess of one million people."

Jack Lepore, Vice President of Finance & Operations of Atlas
Distributing, stated, "Since our founding in 1933, Atlas Distributing
has established a reputation for innovation within the beverage
industry, as evidenced by our continued growth and expansion into new
segments of the non-alcoholic beverage business. We are thrilled to
add Reed's to our growing 'New Age' beverage product offering."

Atlas Distributing, Inc. is a full-line beer and beverage
distribution company serving licensed and non-licensed customers
throughout the Central Massachusetts market. Atlas Distributing
services over 2,500 customer accounts throughout Central Massachusetts
including supermarkets, convenience stores, delis and mass
merchandisers. In addition to a comprehensive beer offering, Atlas
Distributing offers many leading 'New Age' beverage brands including
Snapple, Red Bull, Function, Muscle Milk, Jolt and Orangina.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural foods markets
nationwide and is currently taking its natural food market success
into the mainstream markets. Its six award winning non-alcoholic
Ginger Brews are unique in the beverage industry being brewed not
manufactured and use fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition, the Company
has acquired the top selling root beer line in natural foods, the
Virgil's Root Beer product line and the top selling cola line in
natural foods, the China Cola product line. Other product lines
include: Reed's Ginger Juice Brews, Reed's Ginger Candies and Reed's
Ginger Ice Creams. Reed's products are sold through specialty gourmet
and natural food stores, supermarket chains, retail stores and
restaurants nationwide and in Canada. For more information about
Reed's, please visit the company's website at: www.reedsgingerbrew.com
or call (800) 99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing
Reed's goals and strategies, contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
While Reed's is working to achieve those goals and strategies, actual
results could differ materially from those projected in the
forward-looking statements as a result of a number of risks and
uncertainties, including difficulties in marketing its products and
services, need for capital, competition from other companies and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In light
of significant risks and uncertainties inherent in forward-looking
statements included herein, the inclusion of such statements should
not be regarded as a representation by Reed's that they will achieve
such forward-looking statements. For further details and a discussion
of these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-QSB, as filed with the Securities
and Exchange Commission, as they may be amended from time to time.
Reed's undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or
otherwise.

Integrated Corporate Relations
John Mills, 310-954-1105
jmills@icrinc.com

Copyright Business Wire 2008