Strategyn Announces an Alliance Partnership with Stage-Gate Inc.

This alliance enables those who use the Stage-Gate(R)
idea-to-launch process to dramatically enhance their innovation
efforts from the "fuzzy front end" through final launch. Strategyn is
a gold sponsor of Stage-Gate Summit '08.
ASPEN, Colo.--(Business Wire)--Strategyn, pioneer and leader in Outcome-Driven Innovation(R), is
pleased to announce its affiliation as an alliance partner with
Stage-Gate Inc., a world-renowned organization offering solutions that
enable companies to improve their product innovation and portfolio
management capabilities. In addition, Strategyn is proud to be a gold
sponsor of the Stage-Gate Innovation Summit '08, to be held February
26-27, 2008, in Clearwater, Florida.

Strategyn's unique and patented methodology for capturing and
prioritizing customer inputs offers the perfect complement to the
Stage-Gate product development process. Strategyn founder and CEO Tony
Ulwick says, "The Stage-Gate process is a proven system which enables
companies to accelerate the commercialization of ideas from inception
through to launch. Strategyn ensures that companies work on the right
things by understanding the customer's unmet needs and their priority
up front, thus companies can generate and pursue more breakthrough
ideas." There are two reasons for this: first, only ideas that are
known to address the customer's unmet needs are entered into the
Stage-Gate process, and second, having the unique customer data in
hand enables the gatekeepers -- those evaluating the ideas -- to
recognize breakthrough ideas and confidently support their pursuit.

As part of the alliance partnership, Strategyn has become a gold
sponsor of the prestigious 2008 Stage-Gate Innovation Summit, at which
organizations will meet with innovation leaders and Stage-Gate
best-practice champions to learn how to get better results from their
innovation programs. Strategyn will be on site with methodology white
papers that illustrate how its unique offerings dramatically improve
the discovery phase of the Stage-Gate process and increase the
likelihood that the products and services produced by companies will
be a success. To register, visit the Summit page at
http://www.stage-gate.com/Summit_08/index.php or visit
www.stage-gate.com.

About Strategyn

Strategyn is a pioneer and leader in Outcome-Driven Innovation(R),
a revolutionary approach to innovation management that enables
companies to unlock hidden opportunities, reveal high-growth emerging
markets, create breakthrough products and services, and streamline
business processes. Strategyn offers turnkey innovation management
programs to companies throughout the world. The programs include
education, tools, and mentoring and support -- everything a company
needs to build a competency in innovation.

Strategyn's Outcome-Driven Innovation(R) has been adopted by
organizations such as Microsoft, was voted one of the best business
ideas by Harvard Business Review, and is cited by thought leader and
Harvard Business School professor Clayton Christensen in his book The
Innovator's Solution. In addition, it has supplanted QFD, VOC, and
other programs in many firms as a best practice and new standard for
innovation. For more information, read What Customers Want by
Strategyn founder and author Tony Ulwick, visit www.strategyn.com, or
call 866-729-8400.

About Anthony Ulwick

Anthony Ulwick, author of the best-selling book What Customers
Want, has published dozens of articles on innovation management and
market research, including the landmark Harvard Business Review
article "Turn Customer Input into Innovation." He is also the founder
of Strategyn, a pioneer of the outcome-driven movement, and one of the
leading authorities in the fields of innovation, market research, and
marketing strategy. Ulwick's methods have been adopted by many
companies, including Microsoft, AIG, Robert Bosch Tool Corporation,
Johnson & Johnson, Kimberly-Clark, HP, Motorola, Syngenta, Chiquita,
and others. He holds several patents on his unique approach to
innovation and strategy formulation. He can be reached at
press@strategyn.com.

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