BroadSign Works With Zoom Media & Marketing Digital Signage Network to Manage Advertainment Screens in Popular

MINNETONKA, MN and MONTREAL and NEW YORK, NY, Jan 22
(MARKET WIRE) --
BroadSign International Inc., a leading worldwide provider of hosted software
for
managing digital signage networks, and Zoom Media & Marketing (USA), a
targeted out-of-home media provider, announced today that BroadSign's Software
as a
Service (SaaS) solution, BroadSign(TM) Suite, will be used to operate and
grow Zoom's networks of digital screens. Zoom Media's digital signage network
includes displays in high-traffic areas in bars and restaurants in the top
ten markets nationwide.

"We chose BroadSign because of the flexibility and modularity of their
software, their charting system, and the ability to do things like customize
loop content, schedules, and play features," said Dennis Roche, president of
Zoom Media & Marketing. "Advertisers are becoming increasingly receptive to
digital
signage and we look forward to giving them the flexibility and reach that
BroadSign's platform offers."

Using BroadSign(TM) Suite will allow Zoom's networks to schedule and
ensurecontent playback on each screen, monitor network and campaign performance
and produce
proof-of-play reports for advertisers. The enterprise-scale software also makes
it easy to
manage media space inventory, view avails, as well as target campaigns by
demographic and geographic criteria from one central location.

"Zoom's broad national scope requires technology that allows them to
tailortheir content by region or time while remaining cost-effective to manage
regardless of how large the network gets," said Rick Engels, president and
CEO of BroadSign. "BroadSign Suite was designed with a focus on
flexibilityand growth, which suits Zoom's major expansion plans. Zoom's ad sales
team
also appreciated the fact that we can provide auditable metrics comparable to
traditional media and Internet."

About BroadSign International Inc.

BroadSign International Inc. is a leading worldwide provider of hosted
solutions
for managing digital signage networks. The BroadSign(TM) Suite resolves the
challenges facing modern digital signage networks: the need for full campaign
execution functionality, accountability and true scalability. The software
enables operators to target out-of-home audiences, sell network airtime,
reliably
play back scheduled content on each screen and account for campaign
performance. BroadSign combines extensive expertise in digital signage software,
media, advertising, and information technology and is a member company of the
Out-of-home Video Advertising Bureau (OVAB), OAAA, In-Store Marketing Institute
and POPAI. Digital signage networks in 25 countries around the world use The
BroadSign(TM) Suite. The company's corporate office is located in
Minnetonka, Minn., USA. For more, visit www.broadsign.com.

About Zoom Media & Marketing

Zoom Media & Marketing operates in an indoor network of over 6,000 venues
including fitness centers, indoor soccer facilities, bowling centers, family
entertainment centers, restaurants and nightclubs that reach active consumers.
Zoom also has an in-house event marketing and promotion department that
constructs
custom media placements and marketing programs. With over 48,000 billboard
locations throughout North America, Zoom is owned by Telemedia, a North
American media holding company. For more information, visit www.zoommedia.com.

Media Contact:
Melissa Dolan (USA)
Fusion Public Relations
212-651-4236
Email Contact

Philippe R. Bertrand (Canada)
Atomica
514-515-9353
Email Contact

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