To Top or Dip? That is the Question

Town House(R) Revolutionizes the Snacking Experience with Flipsides(TM)

BATTLE CREEK, Mich., Jan. 22 /PRNewswire/ -- No longer will pretzel lovers
have to attempt the delicate balancing act of topping a pretzel. Nor will they
have to sacrifice the pretzel taste they love. Town House(R) Flipsides(TM)
revolutionizes the snacking experience.
Town House(R) Flipsides(TM) is the perfect marriage of two favorite party
snacks -- the cracker and the pretzel. Available in Original and Cheddar
flavor, Town House(R) Flipsides(TM) is the pretzel cracker that party hosts
can rely on for any occasion. It combines the versatility of a cracker with
the taste of a pretzel. No longer are pretzels stuck on the dipping-only side
of the snack table.
"Town House Flipsides is the new must-have snack for entertaining," said
Raj Joshi, senior director, Kellogg Company. "Initial taste-test results
indicate that consumers have flipped for Town House Flipsides. A significant
number of taste testers indicated that they would buy the pretzel cracker."
Snack on the Flipside
Town House(R) Flipsides(TM) gives snack lovers the ultimate snacking
experience. They can enjoy the versatility of crackers with pretzel taste.
Town House(R) Flipsides(TM) holds toppings from cheese to chocolate, to any of
your favorite spreads and dips.
"Pretzels and crackers are two great snacks to serve when entertaining;
however, pretzels are hard to top and crackers do not have the taste that
pretzel lovers enjoy. Town House Flipsides address both needs," said Joshi.
"Town House Flipsides gives consumers a truly revolutionary snacking
experience."
For more information about Town House(R) Flipsides(TM), visit
www.keebler.com.
About Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the
world's leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles, and meat alternatives. The company's brands include Kellogg's,
Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray,
Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi.
Kellogg products are manufactured in 17 countries and marketed in more than
180 countries around the world. For more information, visit Kellogg's Web site
at www.kelloggcompany.com.
SOURCE Kellogg Company

Thuy-An Wilkins of Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com; Allison Costello, +1-412-456-3741,
allison.costello@ketchum.com, for Kellogg Company