etc.tv Advertising on Demand Network Names Denny Wilkinson CEO

Media Industry Veteran Takes Helm of Advanced Advertising Services
Provider to Spearhead etc.tv US Market Entry
NEW YORK--(Business Wire)--Mark Sherman, founder of etc.tv Inc., announced today the
appointment of Denny Wilkinson as CEO of etc.tv Inc.

A highly regarded and widely respected executive with extensive
advertising and advanced television expertise, Wilkinson will lead
etc.tv's North American operations from the company's New York
offices.

etc.tv has been providing advanced television advertising services
to major North American advertisers such as General Motors, Ford
Motors, Proctor & Gamble, Unilever, Molson, Sony Pictures and The
National Bank of Canada since launching its telescopic advertising
service in April 2006. etc.tv's service is currently available to more
than 1.8 million digital television subscribers in Canada.

"Denny brings a truly remarkable wealth of expertise to our
organization gained over more than 25 years of extensive experience in
the advertising agency, content, distribution and technology sectors,"
stated Sherman. "Denny, having consistently demonstrated strong vision
and leadership throughout his career, is uniquely qualified to
spearhead etc.tv's entry into the advanced television advertising
market in the U.S."

etc.tv's end-to-end advanced television advertising management
system leverages the on demand infrastructures of digital television
providers to allow interested viewers - through a single click of
their digital TV remote - to link from network TV commercials to
long-form TV ads of any length. Viewers can opt in to watch the
long-form content at that moment, or bookmark it for future access.

"I am excited to be part of etc.tv", commented Wilkinson. "They
have created the first commercially viable interactive telescopic
advertising service, which is now ready for expansion throughout North
America".

ABOUT etc.tv

etc.tv is the premier telescopic advertising services provider.
Its ads-on-demand network is a solution which enables television
viewers to opt in to access long form advertising linked to
traditional-length broadcast network television ads. The etc.tv
business model meets the needs of all the legacy stakeholders in the
advertising ecosystem, including the consumer, the advertisers, their
agencies, national broadcasters and their rep houses, as well as cable
operators. The solution is currently deployed in Canada with several
major brands. etc.tv has plans to expand its service throughout
Canada, and in the U.S, through 2008.

For more information please visit www.etc.tv or contact below:

etc.tv Inc.
Ian MacLean
Vice President & General Manager
212-343-1222
ianm@etc.tv

Copyright Business Wire 2008