Simdesk Technologies Launches SimMobile to Deliver Next-Generation Mobile Services...

Simdesk Technologies Launches SimMobile to Deliver Next-Generation Mobile
Services to Any Mass-Market Handset or Smart Phone
SimMobile to help mobile operators fill market void by delivering affordable
mobile services to any device

HOUSTON, Jan. 22 /PRNewswire/ -- Simdesk Technologies announced it will
launch its SimMobile(TM) next-generation mobile services platform at Mobile
World Congress in Barcelona, February 11 - 14. SimMobile stands to
dramatically alter the way mobile operators and their hosting providers,
broadband service providers and handset manufacturers around the world deliver
mobile services to subscribers by making affordable mobile services available
across applications, platforms and devices.
The SimMobile launch represents Simdesk's new strategic focus on the
mobile market based on its years of delivering on-demand computing services to
SMBs, telcos and governments around the world. SimMobile is specifically
designed to help mobile operators generate new services revenue, strengthen
subscriber relationships and gain a competitive edge over the ad-based portal
solutions.
SimMobile is a powerful and affordable alternative to Exchange, BES and
Domino deployments designed to reach underserved market segments, including
SMB (small-medium business) as well as sophisticated consumers (prosumers). A
brandable product, SimMobile is a complete end-to-end solution that enables
Simdesk customers and partners to deliver high-value mobile services,
featuring its S-Drive, a network file system, push e-mail, shared calendaring,
contacts and notes, and virtual printing -- all delivered to any mass-market
handset or smart phone. SimMobile makes any phone a smart phone without the
associated high handset costs.
"For the last several years, mobile services like push e-mail and PIM have
been a luxury afforded primarily by executives in the large enterprise,
representing a very small percentage of global mobile users," said Lou Waters,
president of Simdesk Technologies. "As device penetration continues to soar
and mobile operators look to increase ARPU and reduce churn, there's a huge
opportunity to deliver affordable mobile services to the high volume of
subscribers who can't afford or don't want to pay for expensive traditional
mobile services and devices. Because of SimMobile's disruptively low
deployment costs, mobile operators can provide the services their subscribers'
desire, simultaneously achieving strategic growth objectives and realizing
greater profit margins."
Simplifying Mobile Services
SimMobile enables mobile operators to extend service offerings beyond
standard e-mail with a simplified user experience that connects the broadest
set of subscribers to mobile services that intersect with the
rapidly-expanding social computing movement, user-generated content (UGC) and
converged communications.
In an increasingly competitive and dynamic marketplace, SimMobile makes it
easy for end-users to stay connected and store, share and access all of their
professional and personal digital content anywhere and at any time.
-- S-Drive, a network file system for the mobile market, enables mobile
operators to host subscribers' UGC, including music, photos, streaming
videos and work files
-- The broadest device support with true anytime, anywhere access from
more devices extending access even to the Web and desktop
-- Converges powerful mobile messaging and collaboration services into a
single, simple interface
-- Helps subscribers seamlessly connect to their professional and
personal lives whether they are at work, at home or on the road, which
stimulates data plan adoption and customer loyalty
-- Solution can be accessed natively on devices out of the box to
maximize user adoption
-- Push-based download process greatly simplifies the download and
install process so subscribers don't have to buy new devices

A Complete, Flexible and Low-risk Mobile Solution
Unlike traditional mobile e-mail gateway providers, Simdesk delivers an
end-to-end solution that redefines mobile services for the broadest set of
mobile subscribers. SimMobile provides service providers ultimate flexibility
in selecting the specific services they choose to deploy, offers multiple
hosting options and negates the need for an expensive backend.
-- Completely integrated solution sits behind the firewall, providing
complete control on the backend
-- Open standards allow easy integration to any mobile application vendor
or device manufacturer
-- Allows service providers to maximize the value of their data
infrastructure, driving subscribers to their data network rather than
through their data network to competing ad-based portal solutions
-- End-to-end solution provides ultimate control of subscribers' total
mobile experience
-- Eliminates reliance on third-parties for subscribers to access a
mobile operator's transport layer
-- Leverages a powerful Web-based platform to deliver native applications
directly to the handset

New Revenue with Opt-in ProMotions(SM)
Simdesk provides mobile operators and handset manufacturers with a
platform to offer opt-in advertising to end users, delivering another
mechanism to generate revenue in an increasingly competitive world. Simdesk is
committed to enabling completely secure and private mobile messaging and
collaboration solutions for mobile users, but recognizes that many consumers
are interested in opt-in advertising opportunities that benefit their personal
lives.
About Simdesk Technologies:
Simdesk Technologies, Inc. provides mobile operators and their hosting
providers, broadband service providers and handset manufacturers with the
leading mobile services platform. Unlike traditional mobile e-mail providers,
Simdesk delivers an end-to-end solution that redefines services for
sophisticated consumers and SMBs delivered through a variety of access points
including mass-market handsets, the Web and desktop. With disruptively low
deployment costs, Simdesk enables its customers to open new and highly
profitable revenue streams, and accelerates loyalty within their existing
customer base. Simdesk's customers include KDDI, NEXTEL Peru, Oi, TTG Belgium,
among others. The company's worldwide headquarters is located in Houston. For
more information, visit http://www.simdesk.com.
SOURCE Simdesk Technologies, Inc.

Matt Averitt of MWW Group, +1-972-301-5413, maveritt@mww.com, for Simdesk