Online Industry Pioneer and Marketing Veteran Takes Over as CEO of [x+1]

John Nardone Named CEO of [x+1], Effective February 1

NEW YORK, Jan. 22 /PRNewswire/ -- [x+1], the leader in predictive online
marketing, today announced that industry veteran and online marketing
innovator John Nardone, will join the company as its new CEO, effective
February 1.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080122/NYTU031 )
Nardone, previously co-president and chief client officer of Aegis Group's
Marketing Management Analytics (MMA), will oversee all company operations,
including product development and client relationships.
A globally-respected online marketing solutions innovator, Nardone during
his 20-year career has achieved many firsts, including placing the first paid
ads on the Internet, establishing the first online media pricing model and
launching some of the first websites for consumer products.
"I have known John for over 10 years beginning when I served as chairman
of the Internet Advertising Bureau (IAB)," said Rich LeFurgy, chairman of
[x+1], who served as chairman and director of the IAB from 1996 to 2001. "We
couldn't ask for a better person to lead the continued growth of [x+1].
"A true visionary and entrepreneur, John Nardone was developing internet
marketing strategies in online advertising 10 years ago that companies are
just beginning to discover now. John's deep marketing experience, client-side
perspective and visionary leadership will help us expand on the value we offer
clients in improving the return on investment of their online marketing."
LeFurgy has been serving as [x+1]'s acting CEO.
"[x+1] is at the forefront of the online marketing revolution,
spearheading the next generation of behavioral marketing," said Nardone.
"[x+1]'s proprietary analytic engine automates the online marketing process,
significantly improving revenues through better customer intelligence. I look
forward to building on [x+1]'s successes in online marketing and helping its
clients benefit from its 21st century technology."
Nardone, 43, is sought out by many of the world's most prestigious brands
for his insights into creating brand relevance. Before joining MMA in 2004, he
served in several senior roles at digital agency pioneer, Modem Media. He
developed and led Modem's media, research and analytics practices, and was
President, International where he oversaw the agency's global expansion with
mergers and acquisitions in London, Hong Kong, Japan, Germany, France, and
Brazil. Prior to Modem Media, John spent seven years leading established and
new brands for Procter & Gamble and PepsiCo.
Nardone's vision and innovation have earned him many industry awards. He
was honored as a Media AllStar by MediaWeek magazine and named by Advertising
Age as one of the Top 10 most quoted people in marketing for three successive
years. He has served on committees for the American Association of Advertising
Agencies (4A's), Association of National Advertisers (ANA) and Internet
Advertising Bureau (IAB).
A resident of Fairfield, CT, Nardone holds an MBA from Duke University's
Fuqua School of Business and a BA from Duke University.
About [x+1]
New York-based [x+1] (www.xplusone.com) provides predictive online
marketing solutions that equip online marketers with real time, automated
decision making to lift conversion rates in media and onsite. [x+1]'s
solutions remove the complexity in digital marketing and drive a greater
return on marketing investment. Some of the top companies in financial
services, telecommunications, online services and travel have significantly
increased message relevance, customer response and marketing ROI by using the
services of [x+1]. For more information, please visit www.xplusone.com.
SOURCE [x+1]

Wendy Marx, +1-203-445-2850, for [x+1]