Adventure Tour Suppliers Turn to Adventure Central for Online Booking and Distribution, Resulting in Record Company

DENVER, CO, Jan 22 (MARKET WIRE) --
Gaining momentum like an adventurer riding a zipline in the Costa Rican
jungle, Adventure Central(TM), the leading provider of distribution and
online booking services for the adventure and experiential travel industry,
is marking a milestone this week with the addition of its 100th travel
supplier partner. With adventure tour operators recognizing the benefits of
streamlined operations and broader distribution, the Company is primed for
another
successful year.

Adventure Central finished 2007 with record growth, including more than
doubling its number of travel supplier partners and more than tripling retail
transactions over 2006. In the fourth quarter alone, 24 tour operators chose
Adventure Central's reservations management and online distribution solutions
representing adventures from Alaska, Hawaii, California, Mexico, the Caribbean,
Central and South America, Canada and more.

Recent travel suppliers joining Adventure Central's network include:

Action Whitewater Adventures - Adventures in Whitewater - Adventures Out
West
- All Tour Native - Alaska Zipline Adventures - All Stars Adventures -
Barker Ewing - Beyond Limits - Blue Water Sailing School - Buffaloe Joe's
Whitewater Rafting - Canadian Mountain Holidays Inc. - Charles River Recreation
-
Dave Hansen Whitewater and Scenic River Trips - Denali Outdoor Center -
Desert River Kayak LLC - ECHO River Trips - Gateway to Egypt - Go Native
America - Grand Adventures, LLC - Holiday Expeditions - Hondoo River & Trails -
Island Expeditions - Kite Adventures - Magpie Adventures Cycle - Maui
Kayaks Inc - Momentum River Expeditions - Mountain Travel Sobek - OARS West, Inc
-
Orange Torpedo Trips - Orca Yacht Charters LLC - Pangaea Adventures, LLC -
Pangaea
River Rafting - San Diego Bike and Kayak Tours Inc - Say Hueque Patagonia - The
Wildland Trekking Company - Utah Outventures - Whitewater Challengers -
Wilderness
River Outfitters - Zara Tours

"We want all our supplier partners to experience greater profitability and
growth. One of our key initiatives for 2008 is to significantly expand our
distribution network providing them with greater customer access while giving
our distribution affiliates the very best adventure and experiential inventory
that
can't be found thru anyone else," commented Dick Schulte, CEO of Adventure
Central.

In 2008, Adventure Central will continue to enhance operations and
performance of Adventure Central Office and Adventure Central Connect, its
successful distribution, online reservations and business management solutions
designed specifically for adventure and experiential tour operators and
outfitters. The Company will also make significant enhancements to its consumer
and
distribution product lines, enabling both distribution and supplier partners
to dramatically improve their online sales conversion.

As consumer demand for unique and authentic experiences continues to grow,
Adventure Central will be ready to meet it -- more effectively connecting
travelers
to the world of adventure and experiential travel in 2008 than ever before.

About Adventure Central

Denver-based Adventure Central offers robust distribution, online booking
and
reservations management solutions for the adventure and experiential travel
industry.
Adventure Central offers adventure travel suppliers easy-to-use solutions to
upload
and sell their inventory online, access to online distribution channels like
Orbitz (OWW), CheapTickets and more -- enabling them to reach consumers that
they would never reach individually, as well as real-time reservations and
customer
relationship management solutions for their sales and support teams. For more
information on Adventure Central, call 303.292.5522 or visit
www.adventurecentral.com.

Media Inquiries:
Nicole Hockin
Adventure Central
720-384-5515
Email Contact

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