Ford Motor Company to Launch Wireless Ronin Interactive Digital Signage Technology

MINNEAPOLIS, Jan. 22, 2008 (PRIME NEWSWIRE) -- Wireless Ronin Technologies, Inc.
(Nasdaq:RNIN), a Minneapolis-based digital signage provider, announced today
that Alteris Group, LLC, a Michigan-based marketing communications company, will
launch a Ford Motor Company interactive digital signage program using
RoninCast(r) software. The digital signage system, which is currently in auto
shows and consumer events around the U.S. and Canada, will promote and
demonstrate the latest Ford SYNC in-vehicle technology (www.syncmyride.com)
designed by Microsoft in collaboration with Ford engineers for integration into
Ford Motor Company vehicles. The initial deployment is 50 units for use in
public events.

"This is a tremendous opportunity to work with Ford and Alteris Group, by
utilizing our RoninCast software to manage their interactive digital signage
program," said Jeffrey Mack, president and CEO of Wireless Ronin Technologies.
"We are pleased that Alteris and Ford have chosen Wireless Ronin for this very
important initiative. We are committed to meet or exceed their expectations
through our cutting edge software."

Ford will utilize the interactive RoninCast digital signage system at auto shows
and other special events to demonstrate and promote Ford SYNC features and
benefits to customers. Using a strategic alliance, wherein the best practices of
each company were utilized to their fullest, Alteris Group, LLC, selected
Wireless Ronin to help develop this project. Frank Mayer and Associates
(Milwaukee) provided the display enclosure solution. Alteris Group led the team,
directing the creative content and project management, while Wireless Ronin
provided the proprietary software, information architecture, interactive design,
and content deployment. The system integrates 50-inch and 32-inch touch screens
with fabricated Ford SYNC branded enclosures. The program simulates the key SYNC
features with on-screen virtual guides that interact with the audio "voice" of
SYNC to demonstrate hands-free calling, play audio tracks from an mp3 player and
USB drives.

"The Ford SYNC product is a unique technology that will greatly enhance the
customer explanation experience for Ford's customers," said Alteris Group
Co-owner, John Thompson. "It was important to bring an equally innovative
partnership team to Ford Motor Co. to demonstrate product features and benefits
in a relevant and meaningful way. Wireless Ronin provided an all-in-one
interactive solution that mirrors the advanced level of technology in the Ford
SYNC product." Tim Connor, Alteris Group co-owner who led the project, said,
"Wireless Ronin is very capable and a real leader in this space because of the
responsiveness of their team and the sophistication of their software."

This updateable system provides just-in-time simulation-based content to both
large screen digital signage systems as well as computer desktops. Ford chose
this system for its ease-of-use and updatability, and the ability to create a
fun, interactive experience for the consumer that demonstrates the Ford SYNC
product. The initial deployment will feature 50 units with plans for potential
dealership deployment shortly thereafter. Ford SYNC, with the Alteris/Wireless
Ronin system will be "on the road" at special events across the country over the
next six months, including the Microsoft launch event in Seattle, Texas State
Fair, Race for the Cure events, Digital Life Expo, the 2007/2008 Auto Show
circuit.

About Wireless Ronin Technologies

Wireless Ronin Technologies, Inc. (www.wirelessronin.com) is the developer of
RoninCast(r), a complete software solution designed to address the evolving
digital signage marketplace. RoninCast provides clients with the ability to
manage a digital signage network from one central location. The software suite
allows for customized distribution with network management, playlist creation
and scheduling, and database integration. An array of services is offered by
Wireless Ronin to support RoninCast, including consulting, creative development,
project management, installation, hosting and training. The company's common
stock is traded on the NASDAQ Global Market under the symbol "RNIN."

The Wireless Ronin Technologies, Inc. logo is available at
http://www.primenewswire.com/newsroom/prs/?pkgid=3208

This release contains certain "forward-looking statements" of expected future
developments, as defined in the Private Securities Litigation Reform Act of
1995. The forward-looking statements in this release refer to our expectations
regarding the benefits of our RoninCast system to the automotive industry and
other matters. These forward-looking statements reflect management's
expectations and are based on currently available data; however, actual results
are subject to future risks and uncertainties, which could materially affect
actual performance. Risks and uncertainties that could affect such performance
include, but are not limited to, the following: our estimates of future
expenses, revenue and profitability; the pace at which we complete installations
and recognize revenue; trends affecting our financial condition and results of
operations; our ability to convert proposals into customer orders; the ability
of our customers to pay for our products and services; the revenue recognition
impact of changing customer requirements; customer cancellations; the
availability and terms of additional capital; our ability to develop new
products and update existing products; our dependence upon key suppliers,
manufacturers and strategic partners; industry trends and the competitive
environment; the impact of losing one or more senior executives or failing to
attract and retain additional key personnel; and our ability to successfully
integrate the operations of acquired businesses. These and other risk factors
are discussed in detail in the Company's Current Report on Form 8-K filed with
the Securities and Exchange Commission on November 27, 2007. The Company
disclaims any obligation to update such forward-looking statements after the
date of this release.

Wireless Ronin(r) is a registered trademark of Wireless Ronin Technologies, Inc.
All other trademarks referred to above are the property of their respective
owners.

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CONTACT: Wireless Ronin Technologies
Media Contact:
Holly Heitkamp, Marketing Coordinator
(952) 564-3560
hheitkamp@wirelessronin.com
Investor Contact:
John Witham, CFO
(952) 564-3520
jwitham@wirelessronin.com