Go Inside the Imaging Industry with I3A at PMA on Feb. 1

WHITE PLAINS, N.Y.--(Business Wire)--The International Imaging Industry Association (I3A;
http://www.i3a.org), the leading global association for the imaging
industry, is offering attendees at this year's PMA conference (January
31-February 2 in Las Vegas) several paths to the inside of the imaging
industry. On Friday, February 1, I3A offers a free Technical Forum on
Digital Photo Archiving that includes a panel of actual consumers; an
opportunity to network with the industry's doers and deciders at I3A's
annual Spotlight Reception; and the chance to be one of the first to
see who receives this year's prestigious I3A Leadership Award.

"This is an exciting time to be involved in our industry, with
fascinating new technology to be explored, a true focus on improving
the customer experience, and new challenges demanding innovative
solutions," said I3A President Lisa Walker. "I3A is proud to be active
in the center of all these areas, and to publicly recognize the
individuals who play the key roles in driving our industry's
successes."

Digital Photo Archiving Technical Forum, "Keeping Preservation Top
of Mind"

8:30 AM-noon, February 1, Las Vegas Hilton -- Conference Rooms
7-10

What do consumers really think about digital photo preservation?
What is the value of metadata for image archiving? Find out firsthand
at this unique event, where you will hear these issues and more
debated by the industry's top technical minds, all commercial-free and
with no admission fee. See more details and register at www.i3a.org.

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--OPENING KEYNOTE: The State of Image Preservation
Steve Hoffenberg, Lyra Research

--The First Ever, Live Consumer Panel
Real amateur digital camera and camera phone users will tell what
- or whether -- they think about photo preservation issues,
giving us a fresh perspective on gaps the industry needs to
fill.

Preservation Issues Affecting Consumers: Technology -- Solution
-- or Problem?
Dave Bunzel, OSTA; Stephen Hagel, ACMEworks Digital Film; Mark
Mizen, Creative Memories; Troy Sechrist, Phanfare; Tony Stieber,
HP
This expert panel will examine technology as both a benefit and
an impediment to saving consumer's photo memories.

--How Can Metadata Help Solve the Preservation Problem?
Kevin Connor, Adobe Systems Incorporated; Josh Weisberg,
Microsoft Corporation
New technologies will allow the persistence of image data
throughout the image workflow, from capture, to editing, to
printing to long-term storage. Hear how both operating systems
and imaging applications will play a part in preserving
important information that will allow consumers to access
memories well into the future.
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The technical forum is sponsored in part by Creative Memories and
Eastman Kodak Company.

Meet the Industry Movers and Shakers One-on-One

6:30-8:30 PM, Renaissance Las Vegas Hotel, The Capitol Room

The 11th annual Spotlight Reception is a unique opportunity to rub
elbows with the doers, the decision-makers and the leading experts in
the imaging industry, while enjoying drinks and appetizers. I3A
collects the leaders in the industry all in one place, in an informal
networking atmosphere; RSVP at www.i3a.org.

The Spotlight Reception is sponsored in part by Felix Schoeller.

Imaging Leader of the Year Revealed

In a special ceremony during Friday's Spotlight Reception, I3A
will present its prestigious annual Leadership Award. Each year since
1980, I3A has recognized one individual in the international imaging
community who has best exhibited the exemplary qualities and
innovative vision of a leader. Last year's recipient was Antonio Perez
of the Eastman Kodak Company. This year's recipient is a closely
guarded secret, which will be first revealed to those present. RSVP to
www.i3a.org.

Limited sponsorship opportunities are still available - for
information on how to put your company's message "inside" the industry
at I3A's PMA activities, call or send an email message to Shannon
Taylor, staylor@i3a.org or +1 781-876-6223.

Additional activities involving I3A members are also scheduled at
PMA 2008; find out all about the I3A PMA Experience at
http://www.i3a.org/I3A_Activities_at_PMA_2008.pdf.

About the International Imaging Industry Association (I3A)

I3A is the leading global imaging industry association, driving
growth of and setting standards for the photographic and information
imaging markets. As the industry focal point, I3A offers a framework
and environment where members can quickly find resources to solve
critical issues and develop market solutions. Members of I3A work
together to find common ground for advancing the industry and to
enable better products and services for their customers.

I3A is an accredited Standards Developing Organization, serving as
secretariat for the International Organization for Standardization
Technical Committee 42 (ISO/TC42) on Photography, and as administrator
for the USA Technical Advisory Group for this committee. Information
about I3A can be found at www.i3a.org or by phone at +1 914-285-4933.

EDITORS' NOTE: To schedule one-on-one interviews - in person at
PMA or via phone -- with I3A's President Lisa Walker and other I3A
spokesmen, email or call Judith Vanderkay, jvanderkay@virtualmgmt.com
or +1 781-876-6208.

Virtual, Inc.
Judith Vanderkay, +1 781-876-6208
jvanderkay@virtualmgmt.com

Copyright Business Wire 2008