National Lampoon Selects MediaWhiz' White Delivery as Email Marketing Partner

To Build New Member Email Program and Deliver Content for Longtime
Comedy Leader
LOS ANGELES--(Business Wire)--National Lampoon, Inc. (AMEX: NLN), the most recognized brand in
comedy, today announced it has selected White Delivery, the email
marketing product of MediaWhiz, Inc., a leader in results driven
marketing solutions, as its email marketing partner.

With the agreement, National Lampoon will build a new member
program to deliver exclusive content and marketing emails for the
company, using MediaWhiz to leverage its strengths in email
deliverability.

"We chose MediaWhiz' White Delivery for its best practice
compliance methods and ISP relationships, along with superior
technology for delivering important messages," stated Daniel Laikin,
Chief Executive Officer, National Lampoon. "As part of our National
Lampoon digital strategy we are focused on building a valued
relationship with our audience, and partnering with MediaWhiz will
enable us to reach that goal. This is an exciting and revenue
generating partnership for us, our audience, and our user base."

With its White Delivery product, MediaWhiz provides a powerful
technology platform that significantly increases deliverability,
automates list hygiene and produces comprehensive reports that will
increase the effectiveness of National Lampoon's email campaigns. A
specialized account management team will work with National Lampoon to
increase deliverability and results while protecting the well-known
brand through extensive compliance measures.

"We are excited to be able to utilize our expertise in email
deliverability and marketing to help National Lampoon monetize its
content and continue building its brand by reaching the company's core
audience of 18- to 34-year-olds," stated Yannick Tessier, Co-President
of MediaWhiz.

About National Lampoon

National Lampoon, Inc. (AMEX: NLN) has been a dominant force in
the US comedy world for almost 40 years, and is currently active in a
broad array of media and entertainment segments. These include feature
films, television programming, online and interactive entertainment,
home video, audio, and book publishing. The Company also owns
interests in all major National Lampoon properties, including National
Lampoon's Animal House, the National Lampoon Vacation series and
National Lampoon's Van Wilder. National Lampoon reaches nearly one in
four of all 18 to 24-year-old college students in America today. The
Company has three core operating divisions: National Lampoon Films,
which includes production along with theatrical and video distribution
of feature films; College Marketing Division; and National Lampoon
Networks, providing humor content through a number of platforms. These
include its National Lampoon College TV network, the National Lampoon
Humor Network - the most trafficked humor sites on the web, Toga
TV.com - the company's broadband channel, and the new National Lampoon
Video Network, which includes channels on YouTube, AOL, Yahoo, Joost,
and a number of digital video platforms across the Internet. These are
all anchored by the award-winning comedy website
www.nationallampoon.com.

About White Delivery

White Delivery, the email marketing product offering of MediaWhiz,
Inc., provides industry leading email marketing, list management and
delivery solutions with a strong focus on best practices and sender
reputation. Advertisers have access to quality consumer lists with
geographic, demographic and behavioral targets while list clients are
ensured the highest deliverability and value for their data. More
information is available at www.whitedelivery.com.

About MediaWhiz

MediaWhiz provides results driven marketing solutions for
advertisers and publishers. Our full service offering consists of lead
generation, affiliate marketing, display advertising, email and search
marketing services. 3,000 advertisers generate over 40 million highly
qualified leads annually through the MediaWhiz distribution network of
more than 25,000 publishers and 140 million active shopper emails.
MediaWhiz is changing the meaning of marketing performance by enabling
advertisers to efficiently increase the scope of their interactive
marketing initiatives, while paying for RESULTS. More information on
MediaWhiz is available at www.mediawhiz.com.

NATIONAL LAMPOON
Press:
Alastair Duncan/Dawn Miller, 310-300-0950 x 223/231
aduncan@LCOonline.com
dmiller@LCOonline.com
or
IR Contact:
Howard Gostfrand/David Sasso, 305-918-7000
info@amcapventures.com
www.amcapventures.com

Copyright Business Wire 2008