Eduventures Sells Business Research Division to Outsell, Inc.

Eduventures Sharpens Focus on Higher Education, Outsell Expands
Existing Education and Training Division
BOSTON, BURLINGAME, Calif. & LONDON--(Business Wire)--Eduventures, higher education's leading learning collaborative
research and consulting company, and Outsell, Inc., a syndicated
research and advisory firm for companies in the information industry,
jointly announced Outsell's acquisition of Eduventures' business
research division.

Under the terms of the agreement, Outsell will assume
responsibility for Eduventures' syndicated research business serving
the hundreds of content, technology, and services companies in the
education industry. Eduventures launched its business research
division in July of 2000, signing up 130 clients in its first six
months and immediately establishing itself as the market leader in the
category.

"Eduventures is committed to making a positive contribution to
higher education, and today our company is dedicated to helping
colleges and universities become more efficient and successful
institutions," said Tom Dretler, Eduventures' President & CEO since
1999. "As higher education became our clear focus, we needed to find a
home for our business research division that would provide our clients
with insight, analysis, and customer service that was second to none.
Outsell is that firm, and it was our clear choice from the outset."

The companies will maintain independent consulting divisions
focused on serving their respective clients; however, they will
combine their resources as appropriate on custom client engagements
that could benefit from the unique expertise of both firms.

"We are proud to incorporate Eduventures' highly respected
business research division into the Outsell family of services," said
Anthea Stratigos, co-founder and CEO of Outsell. "It helps us deepen
our coverage in this key industry segment and build on the momentum we
established in the education and training market with the acquisition
of EPS in 2006. Just as important, Eduventures and Outsell share
similar values and have outstanding histories of delivering
high-quality services to their respective markets."

In order to better serve both current and new customers, three key
Eduventures executives will be participating in the business
transition. Adam Newman, Managing Vice President; Laurence Bloom,
Research Manager; and Noah Carp, Senior Analyst will be serving
existing education customers while helping to integrate Eduventures'
education industry perspective and rich research library with
Outsell's strong family of research offerings.

About Outsell, Inc.

Outsell is the only worldwide syndicated market research and
advisory firm that delivers must-have intelligence and advice to
publishers and information providers. We analyze markets, companies,
and trends, and provide fact-based recommendations for high-level
executives and product development, marketing, and strategy teams. In
addition, we work with information managers to benchmark spending and
demonstrate best practices. Outsell invests significantly in original
research each year to guide clients in optimizing their strategies,
plans, and performance. Outsell's headquarters are in Burlingame, CA,
US and London, UK. Visit us at www.outsellinc.com.

About Eduventures

Eduventures is the industry leader in shared-cost, data driven
research and consulting for higher education. Eduventures is dedicated
to helping colleges and universities to become more efficient and
successful institutions. More than 300 higher education institutions
participate in one or more of Eduventures' seven Learning
Collaboratives: Continuing and Professional Education, Development,
Enrollment Management, Online Higher Education, Schools of Education,
Student Affairs, and Summer Sessions. These collaboratives provide
members with research reports on current trends and issues, custom
analysis, and implementation support, including opportunities to
network with fellow professionals. More about Eduventures can be found
at www.eduventures.com.

Warner Communications for
Outsell, Inc.
Christen Graham, 207-829-6336
christen@warnerpr.com
or
Eduventures, Inc.
Bill Tedrow, 857-221-9774
btedrow@eduventures.com

Copyright Business Wire 2008