Boys & Girls Clubs of America Names Microsoft Executive Chairman-Elect

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Tue Jan 22, 2008 9:58am EST

Robert J. Bach of Microsoft's Entertainment and Devices Division
           to Lead National Youth Organization in 2009-2010
ATLANTA--(Business Wire)--Boys & Girls Clubs of America (BGCA) has appointed Robert (Robbie)
J. Bach, president of the Entertainment & Devices Division for
Microsoft Corporation, as the organization's new chairman-elect. Bach
will succeed BGCA Chairman Rick Goings, chairman and CEO of Tupperware
Brands Corporation, when his two-year term expires at the end of 2008.

   "Robbie will be an outstanding chairman, leading an impressive
board of remarkable individuals," said Roxanne Spillett, BGCA
president. "He is a highly-motivated executive who believes strongly
in the mission of Boys & Girls Clubs, and has long championed the
cause of providing hope and opportunity for America's children."

   Bach brings a wealth of expertise to the assignment. He earned his
bachelor's degree in economics from the University of North Carolina
at Chapel Hill and his MBA from Stanford University. He joined
Microsoft in 1988, holding positions of increasing responsibility and
authority. His experience includes working in Europe as the manager of
Business Operations; leading the marketing effort for Microsoft
Office; and managing the global launches of Xbox and Xbox 360 in his
dual role as Chief Xbox Officer and head of the Home and Entertainment
group. Now, as president of the Microsoft Entertainment & Devices
division, Bach oversees five main businesses for the company:
Interactive Entertainment Business, home to the Xbox(R) and Games for
Windows(R) gaming platforms; Mobile Communications Business, which
develops and markets Windows Mobile software, services and
applications; Music Business, developers of the Zune(R) portable
entertainment devices and services; Video Business, which includes
Microsoft(R) TV and eHome groups; and the Specialized Devices and
Applications Business, which includes PC Hardware, Microsoft(R)
Surface, Mac Office, Microsoft(R) Auto, and Windows Embedded software.

   Bach currently chairs BGCA's Marketing Committee, heading vital
efforts to raise public awareness about the organization's work. Under
his leadership, BGCA has forged a pro bono partnership with renowned
advertising agency McCann Worldgroup to develop a revitalized brand
strategy, resulting in more than $1 million worth of professional
services donated in 2007. The strategy includes a focus on successful
Boys & Girls Clubs alumni, led by BGCA's current national
spokesperson, Academy Award-winning actor Denzel Washington.

   In his position at Microsoft, Bach has been the driving force
behind the company's commitment to provide easy-to-use parental
controls for a variety of products, including Xbox 360 and Windows
Vista. This expertise is critical as BGCA continues its efforts to
bring technology skills to every Club member, while making online
safety a top priority.

   Bach has also served with distinction on the board of Boys & Girls
Clubs of Bellevue, Wash., including a term as chairman. This
experience has given him a grassroots understanding of Clubs and their
generation-changing impact, along with a high level of enthusiasm and
insight in his national role.

   "I am honored to lead a group of people who share a passion and
dedication to helping today's young people succeed in such an
increasingly complex world," said Bach. "After serving so many years
in various volunteer capacities at the local and national level, I am
a true believer in what Boys & Girls Clubs of America does to
meaningfully impact the lives of our nation's young people."

   When he assumes the role of chairman in 2009, Bach will lead a
board of many other prominent representatives from the business,
civic, academic and entertainment fields, including Thomas J. Falk,
chairman and CEO, Kimberly-Clark Corporation; Ruth Fattori, executive
vice president, Human Resources, Motorola, Inc.; Donald G. Fisher,
chairman emeritus and founder, Gap, Inc.; baseball superstar Ken
Griffey Jr.; Judge Glenda A. Hatchett, author and television
personality; Daniel R. Hesse, president and CEO, Sprint Nextel; Edward
T. Lewis, chairman and founder, Essence Magazine; Pedro Lichtinger,
president, Worldwide Pharmaceutical Operations - Europe, Pfizer, Inc.;
Rev. Edward A. Malloy, C.S.C, president emeritus, Notre Dame
University; and Denzel Washington.

   About Boys & Girls Clubs of America

   Boys & Girls Clubs of America (www.bgca.org) comprises a national
network of more than 4,000 neighborhood-based facilities annually
serving some 4.8 million young people through Club membership and
community outreach, in all 50 states and on U.S. military bases
worldwide. Known as "The Positive Place for Kids," the Clubs provide
guidance-oriented character development programs on a daily basis for
children 6-18 years old, conducted by a full-time professional staff.
Key Boys & Girls Club programs emphasize leadership development,
education and career exploration, financial literacy, health and life
skills, the arts, sports, fitness and recreation, and family outreach.
National headquarters are located in Atlanta.

   BGCA's national technology program, Club Tech, was launched in
2000 with a $100 million commitment in software and support from
Microsoft. Today, there are more than 2,400 state-of-the-art tech labs
in Boys & Girls Clubs nationwide, where hundreds of thousands of young
people are utilizing technology skills to realize their potential in
academics and digital arts.

Boys & Girls Clubs of America
Jan Still-Lindeman, 404-487-5739
JSLindeman@bgca.org

Copyright Business Wire 2008
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