PhillyBurbs.com, Two Other Calkins Sites Join Real Cities Network

Deal Provides Advertisers Greater Reach Into Pennsylvania Markets

RALEIGH, N.C., Jan. 22 /PRNewswire-FirstCall/ -- The Real Cities Network
further deepened its penetration in the Philadelphia and Pittsburgh markets
with the addition of three Calkins Media sites, it was announced today. A
corporate partnership between the two companies brings PhillyBurbs.com,
TimesOnline.com and HeraldStandard.com into the network.
The Real Cities Network consists of approximately 1,600 local news
websites, reaching more than 38 million monthly unique visitors (Source:
Nielsen//NetRatings, December 2007) and offering advertisers an easy outlet
for one-stop national buys in lucrative local markets across the country.
PhillyBurbs.com is the largest of the three sites owned and operated by
Calkins Media, reaching 346,000 monthly unique visitors (Source:
Nielsen//NetRatings, December 2007). TimesOnline.com is home to two daily
newspapers in Western Pennsylvania: the Beaver County Times in Beaver, Pa.,
and the Allegheny Times in Allegheny, Pa. HeraldStandard.com, located in
Uniontown, Pa., is the website of the Herald Standard.
"The corporate partnership to bring Calkins Media sites into the Real
Cities Network bodes well for advertisers trying to reach Western Pennsylvania
and the greater Philadelphia area," said David Fitzpatrick, vice president of
sales for Real Cities. "PhillyBurbs.com is one of the largest news sites in
Philadelphia and provides a deeper penetration into one of the nation's
largest metropolitan cities."
PhillyBurbs.com was awarded a 2007 Newspaper Excellence in Cyberspace
Award by The Pennsylvania Newspaper Association (PNA) in the e-Commerce
category for its automotive site in March. The site was also a finalist for
Best Advertising Program (75,000 to 250,000 circulation) in the 2005 Digital
Edge Awards presented by the Newspaper Association of America (NAA) for its
local guides (http://guides.phillyburbs.com).
Earlier this year, Calkins Media joined The McClatchy Company as part of
the Yahoo! Newspaper Consortium. The partnership with Real Cities allows the
two newspaper companies to work even more closely together.
"PhillyBurbs and Calkins Media are proud to be affiliated with the Real
Cities Network," said Bob Kellagher, director of business development for
Calkins Media. "This is an online ad network that has long been recognized in
the national advertising community as a leading solution for advertisers who
seek to harness the targeting power of local media websites."
The Real Cities Network includes newspaper websites owned by Advance
Internet, Belo Corp., Cox Newspapers, Inc., DotConnect Media, Hearst Corp.,
The McClatchy Company, Media General, MediaNews Group, Scripps and others.
About PhillyBurbs.com
PhillyBurbs.com is the leading website for the Philadelphia suburbs. It
is the online home of three daily newspapers owned by Calkins Media: The
Intelligencer (Doylestown, PA); The Bucks County Courier Times (Levittown,
PA); and the Burlington County Times (Burlington, NJ).
About Calkins Media
Calkins Media owns six daily newspapers, five non-dailies, two magazines,
and three ABC television affiliates in Pennsylvania, New Jersey, Florida and
Alabama. In addition, Calkins operates consumer websites in each of its daily
newspaper and television markets. The corporate offices for Calkins Media are
located in Levittown, Pa.
About Real Cities
The Real Cities Network is the largest national network of local websites
and is operated by McClatchy Interactive. Approximately 1,600 news sites are
members of the network, representing some of the largest newspaper companies
in the industry and more than 100 DMAs. McClatchy Interactive is a division of
The McClatchy Company (NYSE: MNI), the third largest newspaper company in the
United States, with 31 daily newspapers and approximately 50 non-dailies. For
more information on McClatchy Interactive, visit
http://www.mcclatchyinteractive.com. For more information on Real Cities,
visit http://www.realcities.com.
About The McClatchy Company
The McClatchy Company is the third-largest newspaper company in the United
States, with 31 daily newspapers and approximately 50 non-dailies.
McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the
Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and
The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. Its leading
local websites offer users information, comprehensive news, advertising,
e-commerce and other services. The company owns and operates McClatchy
Interactive, an interactive operation that provides websites with content,
publishing tools and software development. McClatchy operates Real Cities
(http://www.RealCities.com), the largest national advertising network of local
news websites and owns 14.4% of CareerBuilder, the nation's largest online job
site. McClatchy also owns 25.6% of Classified Ventures, a newspaper industry
partnership that offers classified websites such as the nation's number two
online auto website, cars.com, and the number two rental site, apartments.com.
McClatchy is listed on the New York Stock Exchange under the symbol MNI.
SOURCE The McClatchy Company

David Fitzpatrick of McClatchy Interactive, +1-919-865-8402,
dfitzpatrick@mcclatchyinteractive.com