Makeover Solutions Taps McClennan to Bring Innovative Try-On Technology to Forefront...

Makeover Solutions Taps McClennan to Bring Innovative Try-On Technology to Forefront of Beauty Industry

New Executive Team to Enhance Consumers' Online Interactions
NEW YORK--(Business Wire)--With the advent of social networking communities such as MySpace
and Facebook, the way in which consumers engage with brands has
evolved. Forrester Research predicts online retail sales will increase
at a rate of 14 percent annually with the online beauty category
surpassing the general retail category, growing 22 percent each year
by 2010(1). Leading the charge in innovative and engaging beauty
technology, Makeover Solutions (www.MakeoverSolutions.com) "makes
over" its executive team with the appointment of Jeannette McClennan
as CEO and President.

Industry leader, Jeannette McClennan takes the helm of the online
beauty community for women, providing insight and visionary leadership
with her 20 years of digital experience. Over the past three years,
McClennan served as President of the Media Division for Local Matters.
Prior to overseeing the local search company, she was President of
OgilvyInteractive for North America, and a pioneer in leading the
agency into the digital landscape. As a founding team member of
MapQuest, she helped lay the marketing foundation for the company as
Vice President, Sales and Marketing, by building the brand, driving
traffic and generating advertising revenues. McClennan also
established the east coast business for Organic Online, a digital
marketing agency.

"Makeover Solutions is engaging consumers with highly interactive
tools such as our try-on technology and offers a unique way to foster
conversations, making for a superior consumer experience," said
Jeannette McClennan, CEO and President, Makeover Solutions. "The
online beauty category is ever-changing and our executive team at
Makeover Solutions is dedicated to providing ground-breaking beauty
content and engagement tools to inspire women everywhere. Makeover
Solutions captures consumer interest and conversations and invites
interaction, which makes the site a powerful advertising tool that
allows users to interact with the ads organically and supports our
advertising partners bottom-line."

McClennan is already leaving her mark on the company with the
recent securement of an additional $7 million financing, signing of an
advertising sales partnership with iVillage, and generation of rapid
growth in site traffic from 900,000 unique users in August 2007 to 2.3
million unique visitors in December 2007(2) - 255 percent growth in
site traffic.

"With the recent increase in unique users to the site, key
indicators show that there is a demand for a product like Makeover
Solutions and its 'try-on' technology from consumers and the
marketplace. As an advertiser, there are innumerable opportunities for
brands such as iVillage to penetrate consumer conversations. The
addition of a new executive team led by Ms. McClennan is very exciting
and we are thrilled to partner with the company that is leading the
beauty industry by elevating the conversations and interactions
between consumers and their favorite brands," said Bo Peabody,
Managing General Partner, Village Ventures.

In addition to McClennan's proven success in the industry, she has
already made tremendous steps in bringing to life her new vision for
the company by hiring an impressive array of talent. An expert in
online health and beauty, Scott Slatin will serve as Vice President of
Marketing, formerly the Media Director for Waterfront Media. With vast
experience leading sales teams at National Geographic and Motley Fool,
Ted Ryan will oversee the growth of the company's business
partnerships as Executive Vice President of Business Development.

About Makeover Solutions

A marketing company focused on innovative use of technology to
serve female audiences that are interested in personalized beauty
care, sound advice and conversations with other women. The company has
spent a number of years building impressive technology that delivers
hair, cosmetics and accessory 'try-on'. By powering select licensing
partnerships or building its own direct to consumer brand, Makeover
Solutions is committed to helping women define their own personal
style with products online at www.MakeoverSolutions.com.

(1) Forrester Research Statistic

(2) ComScore/Media Metrix, December 2007

Makeover Solutions
Scott Slatin, 646-339-7304
scott@makeoversolutions.com
or
M Booth & Associates
Megan Gentry, 212-481-7000
megang@mbooth.com

Copyright Business Wire 2008