In an Advertising and Marketing First, KFC Launches Hot Wings Via Big Game-Caliber...

In an Advertising and Marketing First, KFC Launches Hot Wings Via Big
Game-Caliber Offer
AN ON-FIELD 'HOT WINGS' CHICKEN DANCE WILL BENEFIT CHARITY

LOUISVILLE, Ky., Jan. 22 /PRNewswire/ -- In another marketing first, KFC
-- to spotlight its Hot Wings menu item -- cooked-up a big-dollar
philanthropic offer for this year's big game. If a player or celebrity
performer opens his heart and flutters his "hot wings" in an impromptu chicken
dance, KFC will donate $260,000 to charity in the name of the first player or
performer who does the Chicken Dance(1).
If "hot wings" flutter February 3 in the end zone or on stage, KFC will
make the donation in the name of the chicken dancer to Colonel's Scholars, a
charity providing deserving students with much needed college scholarships.
"Talk about an offer worth showing off your Hot Wings for: this could be a
great dance performance benefiting charity," said James O'Reilly, chief
marketing officer for KFC. "This will continue KFC's tradition of 'marketing
first' promotions. We really hope someone shows the world his 'hot wings.'"
KFC is not an official sponsor of, or affiliated or associated with, the
National Football League, the big game, or any other football-related entity.
America: Show Off Your "Hot Wings" & Win, Too
Starting today, football fans across the country can visit
http://www.ShowUsYourHotWings.com to upload their own chicken dance videos.
The best rendition wins the ultimate big game party: a spread of KFC complete
with the new spicy and crunchy Hot Wings, a flat panel television, a limo to
escort guests, cheerleaders to fire up the crowd and even a cleaning service
for post-party tidying. The winner will be announced by January 28, 2008. No
purchase necessary.
As a Nation: We're Hot For Chicken Wings
Kentucky Fried Chicken sells more chicken wings than any other restaurant
and ranks as the only national chain offering wings via the drive-thru. Last
year, Americans ate more than 90 million pounds of chicken wings during the
weekend of the big game according to the National Chicken Council. That's more
than 720 million wings or two-plus wings eaten over two days for every
American man, woman and child.
And now, with KFC's new Hot Wings, the crunching will happen on and off
the football field. For spicy wing lovers, KFC's Hot Wings provide a spicy
crunch because they have the flavor of a unique blend of peppers and are fried
to crispy, golden perfection, packing the spiciness fans crave with no sauce
needed. Try six wings for $2.99 (plus tax) or please the entire party with the
20 wings served in a cool, new black bucket. At participating restaurants,
prices may vary.
Visit http://www.KFC.com or http://www.ShowUsYourHotWings.com for specific
details about the new Hot Wings, the contest and for additional information on
KFC(R).
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain specializing in Original Recipe(R), Extra Crispy(TM)
and Colonel's Crispy Strips(R) with home-style sides, Honey BBQ Wings, and
freshly made chicken sandwiches. There are more than 14,000 KFC outlets in
more than 80 countries and territories around the world, serving some 12
million customers each day. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM)
(1) Donation will be made in the name of the first person who meets the
conditions set forth herein. The player or performer must perform at
least three seconds of the "wing flapping" portion of the Chicken
Dance. Only one (1) donation will be made. KFC's determination as to
whether the forgoing conditions have been met will be final and
binding.

SOURCE KFC Corporation

Laurie Schalow of KFC, +1-502-874-8100, laurie.schalow@kfc.com; or Jason
Sparks, +1-312-988-2323, jsparks@webershandwick.com, for KFC