NOS Energy Drink Earns Best of 2007

BevNET Awards 22oz PET Best Packaging Innovation For '07

ENGLEWOOD CLIFFS, N.J., Jan. 22 /PRNewswire/ -- NOS 22oz PET has been
recognized yet again for its unique Nitrous Oxide canister inspired packaging.
Amidst a host of new beverages launched in 2007, NOS 22oz PET was awarded
BevNET's Best of 2007 for Packaging Innovation.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080122/NYTU052 )
Originally launched in 1996, BevNET.com was founded as a resource for
explanations of all things beverage related. From the "Cola Wars" to the more
recent explosion of energy drinks, ready-to-drink teas and new-age healthy
beverages, BevNET has established itself as an internationally recognized
authority for beverage industry professionals, consumers, and general print
media.
BevNET's Best of 2007 is broken down into numerous categories that touch
virtually every aspect of the beverage industry. The Best Packaging Innovation
Award focuses on how different and ground breaking a package is, and how it
relates to the brand depicted.
"The authentic package design of NOS 22oz PET was inspired by the actual
nitrous oxide canister, developed by Holley Performance Products, which
prompted the design and use of 'valve' over caps," said Bill Meissner, Chief
Marketing Officer at FUZE Beverages.
The packaging is instantly recognizable and the association with Holley's
Nitrous Oxide canisters has been well received by customers, vaulting NOS to
No. 7 in the energy drink category. "The 22oz package is the best selling SKU
over 16oz in the Coca-Cola system, in the energy drink category," said Michael
Fine, Energy Drink Brand Director at FUZE.
NOS Energy Drink combines powerful and healthy ingredients such as:
Taurine, Caffeine, Ginseng, L-Carnitine, and Vitamins C, B6 and B12. NOS
contains 140% RDA of Vitamins C, B6 and B12. The 22oz. bottle is priced at
$2.79 suggested retail.
Fuze Beverage and Holley Performance Products partnered in 2005 to create
NOS Energy Drink. NOS has been providing the human horsepower consumers all
over the country demand. The brand grew 190% in 2007 and now ranks as the 7th
largest energy drink brand. Available in 16oz cans and 22oz and 11oz
resealable plastic bottles, NOS Energy Drinks can be found nationally in
convenience stores, grocery stores and speed shops, for all those with a Need
for Speed. Visit www.drinkNOS.com regularly to keep up to speed on NOS Energy
Drink promotions and events.
SOURCE Fuze Beverage

Carli McKinney, Director PR, +1-201-461-6640, ext. 168; or Louis Cortes,
Manager PR, +1-201-461-6640, ext. 165, both of Fuze Beverage